industry, social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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digital marketing, social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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digital marketing, social media

Are you missing out on a viable marketing opportunity with TikTok? Part 2.

by Hannah Bock

As one of the fastest-growing apps on the market today, marketers and brands are taking notice and looking to capitalize on TikTok’s popularity. But...

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digital marketing, social media

Increasing Organic Engagement on Facebook with Unique Post Types

by Hannah Bock

It’s no secret that Facebook organic reach is declining. (If this is news to you, feel free to Google it and you’ll see the thousands of articles talking...

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digital marketing, social media

Are Instagram stories part of your strategy? Here’s why they should be.

by Hannah Bock

Snapchat’s rampant popularity with younger generations has prompted Instagram to leverage self-destructing visual content for further user engagement. The...

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social media

Is IGTV the right fit for your business?

by Hannah Bock

Instagram recently launched their new video app, IGTV, but is it worth the time and effort for brands to get on...

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digital marketing, social media

Cross Channel Marketing

by Hannah Bock

When was the last time you bought a product or service after seeing it advertised for the first time? For most of us, we see products multiple times before we...

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campaigns, social media

Reddit? Did it. Crushed it!

by Hannah Bock

Reddit is a social media platform that is the self-proclaimed “front page of the internet.” The website has a very simple build and, at first glance, you...

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