At the heart of it all.

Doing good in the world isn’t easy. With more than 20 years’ experience immersing ourselves in third-sector brands – their objectives, challenges, and audiences – we can help bring clarity to the complex.

Brand clarity

Your organization exists for a reason. We’ll help you crystalize your story, identity, and unique value with a thoughtful approach to brand development, rooted in your objectives. Let’s uncover what really sets you apart.

Transforming care for Seniors and Veterans.

Learn how we helped Perley Health evolve along its journey of providing life-changing care.

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Behavioural influence

To further your cause, you need partners as invested as you are. Together, we can tell your story the right way to the right people, strengthening your case among donors, jobseekers, volunteers, and others.

Connecting research to positive patient outcomes.

Learn how we helped the Ottawa Hospital generate new donor and partner leads.

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Strategic communications

You’ve got a message to share, and being ignored isn’t an option. In today’s attention-span economy, we can help build or optimize your communications strategies to effectively drive awareness and action.

Squashing the stigmas surrounding women’s bodies.

Learn how we helped the SOGC start a positive conversation around women’s health care.

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Work that moves the needle

“It was a pleasure working with Alphabet® through our brand transition. The thorough, collaborative process was greatly appreciated.”

Jay Innes, Director of Communications, Perley Health

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The right solutions at the right time.

  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
  • Fundraising campaigns
  • E-learning systems
  • CRM solutions
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Clients making a difference.

Society of Obstetricians and Gynaecologists of Canada
The Ottawa Hospital
Hydro Ottawa
Perley Health
Canadian Blood Services
The Royal

Amplify your voice, value, influence, and impact. Learn how we can help.

From the team


How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

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Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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