nonprofits

At the heart of it all.

Doing good in the world isn’t easy. With more than 20 years’ experience immersing ourselves in third-sector brands – their objectives, challenges, and audiences – we can help bring clarity to the complex.

Brand clarity

Your organization exists for a reason. We’ll help you crystalize your story, identity, and unique value with a thoughtful approach to brand development, rooted in your objectives. Let’s uncover what really sets you apart.

Transforming care for Seniors and Veterans.

Learn how we helped Perley Health evolve along its journey of providing life-changing care.

view the work

Behavioural influence

To further your cause, you need partners as invested as you are. Together, we can tell your story the right way to the right people, strengthening your case among donors, jobseekers, volunteers, and others.

Connecting research to positive patient outcomes.

Learn how we helped the Ottawa Hospital generate new donor and partner leads.

view the work

Strategic communications

You’ve got a message to share, and being ignored isn’t an option. In today’s attention-span economy, we can help build or optimize your communications strategies to effectively drive awareness and action.

Squashing the stigmas surrounding women’s bodies.

Learn how we helped the SOGC start a positive conversation around women’s health care.

view the work

Work that moves the needle

“It was a pleasure working with Alphabet® through our brand transition. The thorough, collaborative process was greatly appreciated.”

Jay Innes, Director of Communications, Perley Health

view all work

The right solutions at the right time.

  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
  • Fundraising campaigns
  • E-learning systems
  • CRM solutions
view all services

Clients making a difference.

The Royal
Canadian Blood Services
The Ottawa Hospital
Society of Obstetricians and Gynaecologists of Canada
Perley Health
Hydro Ottawa

Amplify your voice, value, influence, and impact. Learn how we can help.

From the team

industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

learn more

culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

learn more

industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

learn more

industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

learn more

campaigns industry

Amplify Your Advocacy Efforts With Zembaly™

by Alphabet®

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

learn more

digital marketing web design

SEO: It’s More Than Just Keywords

by Robyn Coutts

Your SEO strategy should be the sum of many parts. Discover the basics to start scaling the search ranks and driving more traffic to your...

learn more

industry

How Bad Can Be So Good in Advertising

by Cory Davis

Here’s how to use negatives in your ads to capture attention and leave a lasting impression. On the Alphabet®...

learn more

industry

What AI won’t ever replace in marketing and advertising

by Cory Davis

Industries change but some things stay the same. Read how human creative expression won’t be replaced by...

learn more

web design

The Ultimate Website Accessibility Checklist

by Alphabet®

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

learn more