nonprofits

At the heart of it all.

Doing good in the world isn’t easy. With more than 20 years’ experience immersing ourselves in third-sector brands – their objectives, challenges, and audiences – we can help bring clarity to the complex.

Brand clarity

Your organization exists for a reason. We’ll help you crystalize your story, identity, and unique value with a thoughtful approach to brand development, rooted in your objectives. Let’s uncover what really sets you apart.

Transforming care for Seniors and Veterans.

Learn how we helped Perley Health evolve along its journey of providing life-changing care.

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Behavioural influence

To further your cause, you need partners as invested as you are. Together, we can tell your story the right way to the right people, strengthening your case among donors, jobseekers, volunteers, and others.

Connecting research to positive patient outcomes.

Learn how we helped the Ottawa Hospital generate new donor and partner leads.

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Strategic communications

You’ve got a message to share, and being ignored isn’t an option. In today’s attention-span economy, we can help build or optimize your communications strategies to effectively drive awareness and action.

Squashing the stigmas surrounding women’s bodies.

Learn how we helped the SOGC start a positive conversation around women’s health care.

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Work that moves the needle

“It was a pleasure working with Alphabet® through our brand transition. The thorough, collaborative process was greatly appreciated.”

Jay Innes, Director of Communications, Perley Health

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The right solutions at the right time.

  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
  • Fundraising campaigns
  • E-learning systems
  • CRM solutions
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Clients making a difference.

The Ottawa Hospital
Perley Health
The Royal
Society of Obstetricians and Gynaecologists of Canada
Canadian Blood Services
Hydro Ottawa

Amplify your voice, value, influence, and impact. Learn how we can help.

From the team

culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

by Alphabet®

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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industry

Your Brand is Bigger than Marketing and Communications

by Tony Lyons

Here’s what it takes to build an integrated brand: operations and brand working hand-in-hand | Alphabet®...

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design

The A to Zs of Brand Design & Brand Development

by Alphabet®

While it might seem that your brand design is merely a logo and well-matched colours, it’s so much more. It’s the entire character and personality of your...

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design digital marketing web design

Our Top UX Design Trends for 2023 and Beyond

by Devon Kunkel

Over the last few years brands have seen a growing emphasis on user experience, or UX,  design. As technology continues to advance, audiences continue to...

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culture

The Importance of Authentic 2SLGBTQ+ Representation in Advertising

by Alphabet®

“We want to highlight real people in these ads.” It’s something we hear in our jobs every day in this industry. How do we create ads and creative...

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