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From the team

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digital marketing industry

How to Use TikTok for Your Next Campaign

by Ray Wang

According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...

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culture industry

Leading an Effective Creative Brainstorm with Your Team

by Meagan Kelly

Running a creative brainstorm is no small task. It’s the starting point for your entire project. A strong brainstorm can lead to a strong result. A weak...

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digital marketing industry

Clubhouse, Discord, Twitter, and Co: The Social Audio Wars are Heating Up

by Meagan Kelly

By now, you’ve undoubtedly heard the name Clubhouse being tossed around in marketing circles. It seems to have evolved from a shiny new trend to a bonafide...

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awards & events

Winning With Soul: The Necessary Harmony of Data and Story

by Tony Lyons

When you live and breathe digital marketing and content development, it’s easy to become weary of our industry’s obsession with data analytics....

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awards & events

Alphabet® Brings Home Two Summit Media Awards

by Alphabet®

2021 is starting in a big way! We’re excited to announce that Alphabet® has brought home not one but two Summit International Emerging Media Awards 🎉:...

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culture

The True Cost of WFH

by Regan Mathurin

Like most, March 2020’s emergency order hit our business like a tidal wave. And as we scrambled to set employees up with everything they needed, we succeeded...

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industry

A Recipe for Seduction or Salmonella? An Opinion on KFC’s New Mini-Movie

by Tony Lyons

Their gaze entangles through a forest of strangers. Trapped like animals, they struggle to break away, impossibly ensnared. Silently, in lockstep, they...

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culture

Meet the Alphabeteers Part One: Client Services

by Cory Davis

Welcome to Alphabet®, where great brands are built on big ideas and strong partnerships. I’m Cory, a copywriter on the team, and over the next few weeks,...

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campaigns design digital marketing

The allure of Minto Morgan’s Creek

by Alphabet®

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this...

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