It takes a village.




a village.

A sustainable destination is founded on strong relationships and shared resources. Passionate people. With more than 20 years’ experience in place branding, marketing, and strategy, we can help you get there.

Unify place

Your destination is dynamic and full of moving parts. Let’s align values and create unity among partners, stakeholders, and residents; connect tourism to economic development. With a strong brand, we can bring it all together.

Synthesizing Kingston’s core truths.

Learn how we championed the city’s character to drive tangible brand impact.

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Shift perspectives

It's not about transforming your destination but nurturing what's already there – your communities and cultures, the people behind the place. Together, we can build trust and opportunity to promote your region's true colours.

Giving Indigenous entrepreneurs the stage.

Learn how we helped Ottawa Tourism promote a new learning program.

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Unlock potential

Harness your potential to drive economic growth with sustainable, immersive tourism experiences – experiences only you can provide. We can help uncover and amplify your region’s competitive advantage.

Elevating Canadian Experiences with TIAC.

Learn how we helped TIAC support tourism stakeholders during the pandemic.

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Insights delivered to your inbox

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Work that moves the needle

“Alphabet®’s knowledge of the tourism landscape, paired with their agile, creative thinking, was paramount in helping us rebound from COVID-19.”

Alison Migneault, Director of Marketing and Communications, Tourism Kingston

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The right solutions at the right time.

  • Campaign strategy & execution
  • E-learning systems
  • PR partnership & media strategy
  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
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Clients going the distance.

Tourism HR Canada
Travel Nunavut
Ottawa Tourism
Tourism Industry Association of Canada
Tourism Kingston
Kingston Accommodation Partners
City of Kingston
Parque Das Aves
Kingston Economic Development
Regional Tourism Organization 9

Our network.

Untold Storytelling
Indigenous Tourism Association of Canada
Tourism Industry Association of Canada
Twenty 31
Indigenous Tourism Ontario
Tourism Industry Association of Ontario

Ready to build a sustainable, responsible, and impactful tourism brand? Learn how we can help.

From the team

digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Chris Campeau

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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