destinations

It takes a village.

people.

places.

perspectives.

a village.

A sustainable destination is founded on strong relationships and shared resources. Passionate people. With more than 20 years’ experience in place branding, marketing, and strategy, we can help you get there.

Unify place

Your destination is dynamic and full of moving parts. Let’s align values and create unity among partners, stakeholders, and residents; connect tourism to economic development. With a strong brand, we can bring it all together.

Synthesizing Kingston’s core truths.

Learn how we championed the city’s character to drive tangible brand impact.

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Shift perspectives

It's not about transforming your destination but nurturing what's already there – your communities and cultures, the people behind the place. Together, we can build trust and opportunity to promote your region's true colours.

Giving Indigenous entrepreneurs the stage.

Learn how we helped Ottawa Tourism promote a new learning program.

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Unlock potential

Harness your potential to drive economic growth with sustainable, immersive tourism experiences – experiences only you can provide. We can help uncover and amplify your region’s competitive advantage.

Elevating Canadian Experiences with TIAC.

Learn how we helped TIAC support tourism stakeholders during the pandemic.

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Insights delivered to your inbox

Join Foreword, a monthly newsletter with the latest content, campaigns, and creative work from Alphabet®.

Work that moves the needle

“Alphabet®’s knowledge of the tourism landscape, paired with their agile, creative thinking, was paramount in helping us rebound from COVID-19.”

Alison Migneault, Chief Marketing Officer, Tourism Kingston

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The right solutions at the right time.

  • Campaign strategy & execution
  • E-learning systems
  • PR partnership & media strategy
  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
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Clients going the distance.

Regional Tourism Organization 9
Travel Nunavut
Tourism Kingston
Tourism Industry Association of Canada
City of Kingston
Kingston Economic Development
Kingston Accommodation Partners
Tourism HR Canada
Parque Das Aves
Ottawa Tourism

Our network.

Indigenous Tourism Association of Canada
Tourism Industry Association of Ontario
Indigenous Tourism Ontario
tartanbond
Twenty 31
Tourism Industry Association of Canada

Ready to build a sustainable, responsible, and impactful tourism brand? Learn how we can help.

From the team

digital marketing

How Music Tells The Story in Video

by Mike Short

It adds suspense and intrigue, uplifts and pulls at your heart strings. It complements or creates cognitive dissonance. It speaks without saying a word. ...

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industry

The Future of Tourism with AI: Planned by AI, experienced by you

by Marley Kirkpatrick

Artificial Intelligence is just about everywhere at this point. You work with it, you create with it. You may even use it every day—a lot of us do, whether...

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industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

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industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

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web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

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digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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social media

TikTok: The Powerhouse Platform That’s More Than Just Dancing

by Meagan Kelly

Not sure about you, but I remember when TikTok first came out and I was skeptical. An app where people dance, lipsync, and share short videos? We all saw how...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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