Helping tourism stakeholders go the distance.
Throughout 2020, the Elevating Canadian Experiences (ECE) program helped tourism operators and destination marketers across Canada improve their strategies for culinary-related and winter and shoulder season tourism.
When the series of live, virtual workshops ended, the Tourism Industry Association of Canada (TIAC) wanted the knowledge to live on.
We built a custom, self-guided digital learning solution that translated disparate, region-specific content into interactive, easily accessible webinars that any tourism operator, anywhere in Canada, can benefit from.
We also gave TIAC and its industry partners design and content-creation guidance to build out complementary resources, including a set of national best-practice guidelines, a tourism development toolkit, COVID-19 tourism reports, and more.