Elevating Canadian Experiences

Helping tourism stakeholders go the distance.

Throughout 2020, the Elevating Canadian Experiences (ECE) program helped tourism operators and destination marketers across Canada improve their strategies for culinary-related and winter and shoulder season tourism.

When the series of live, virtual workshops ended, the Tourism Industry Association of Canada (TIAC) wanted the knowledge to live on.






collateral design

content planning

custom e-learning


web design

web development

We built a custom, self-guided digital learning solution that translated disparate, region-specific content into interactive, easily accessible webinars that any tourism operator, anywhere in Canada, can benefit from.

We also gave TIAC and its industry partners design and content-creation guidance to build out complementary resources, including a set of national best-practice guidelines, a tourism development toolkit, COVID-19 tourism reports, and more.

To learn how Alphabet® can help tell your story, get in touch, and we’ll get started.