associations

446421 members served.
And counting.

With more than 20 years’ experience partnering with member-based organizations, we know it takes a calculated approach to move your people, vision, and industry forward. Let’s put the pieces in place.

Member value

Growing and retaining your member base starts with a clear message and tangible value. We can help unify your voice and drive member satisfaction with the right tactics at the right time.

Helping REALTORS® grow their business.

Learn how we helped the Canadian Real Estate Association empower its members.

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Industry advocacy

Swaying policymakers, shifting public perceptions – your challenges are real, but they’re also connected. We can help align your efforts and chart a path to impact change strategically.

Breaking ground for Canadian construction.

Learn how we helped the Canadian Construction Association fortify its voice.

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Brand reputation

Strengthening your position as a vital authority doesn’t happen overnight. Together, we can build the right tools and platforms to reinforce your role to the people who matter.

Inspiring Canadians to fulfill their raison d’être.

Learn how we helped Canadian Parents for French tackle a labour shortage.

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Work that moves the needle

“Alphabet® has been instrumental in supporting our industry recruitment and government relations efforts.”

Mary Van Buren, President, CCA

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The right solutions at the right time.

  • Brand strategy & design
  • Communications strategy
  • Custom web solutions
  • Public advocacy campaigns
  • E-learning systems
  • CRM solutions
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We partner with our clients.

Some companies associate. We partner with our clients.
Canadian Construction Association
Canadian Real Estate Association
Winnipeg Construction Association
Canada Deposit Insurance Corporation
Railway Association of Canada
Vancouver Island Construction Association
Egg Farmers of Canada
Canadian Association of Medical Radiation Technologists
Canadian Parents for French
Canadian Association of Defence and Security Industries
Radio Advisory Board of Canada
Canadian Blood Services
Culinary Tourism Alliance
Electricity Canada
Society of Obstetricians and Gynaecologists of Canada

Ready to positively impact your business, members, and industry? Learn how we can help.

From the team

digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Chris Campeau

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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