Canadian Real Estate Association

With more than 160,000 members, the Canadian Real Estate Association (CREA) is one of Canada’s largest single-trade associations. For more than a decade, we’ve worked together to champion Canada’s real estate industry by empowering the professionals at its heart – REALTORS®.


brand strategy

A trusted brand for a national authority.

The real estate industry changes at a breakneck pace. As a longtime partner, we’ve supported CREA in shaping and reshaping its brand strategy to underpin its advocacy efforts, grow its membership base, and reflect the product and service innovation it continues to bring REALTORS® and consumers.

website development

Bringing it all under one roof.

CREA’s digital properties used to be disparate. After a holistic review, we redesigned them to speak to one another, deliver more value to REALTORS®, and reflect a clear association to the parent brand.

The new makes the association’s purpose clear. It prioritizes CREA’s brand pillars of advocating on behalf of REALTORS®, building equity in the REALTOR® brand, and providing competitive tools and technology to further the REALTOR® profession.

CREA’s member portal gives REALTORS® the resources they need to do their job and do it well. From structure to design, we completed a massive overhaul of the portal to make it as sophisticated and user friendly as possible.


content marketing

Connecting through content. Purposefully.

Good content can be a powerful business driver – a roadmap to a desired outcome. In CREA’s case, that outcome is empowering REALTORS®, elevating the REALTOR® profession, and supporting Canadian real estate journeys. But getting there starts with a strategy.

Audit existing content; align messaging, content pillars, and KPIs with business goals.



Identify media channels; manage content creation, delivery, and promotion.

Measure and report on program efficacy; adjust to maximize results.


Living Room

Living Room is one of our most involved content programs to date, a insight hub with a counterpart called Salon (adapted to French readership trends and habits).

Each month, we oversee 25 to 30 unique pieces of content, working with real estate writers, economists, and designers to publish weekly neighbourhood guides, home improvement tips, market trends, and more – purposefully curated to support Canadians along their real estate journeys.

5 Summer Design Trends to Transform Your Space

Living Room Design System

From an always-on content strategy to marketing and media planning, buying, and reporting, we manage all aspects of Living Room for a tailored, end-to-end content program. The results speak for themselves.




page views




social engagements


social followers


We’re always exploring new ways to help CREA connect with its members.
REAL TIME was born of this exploration – a monthly podcast aimed at engaging, inspiring, and empowering REALTORS® to grow their business.

Since launching in 2020, the podcast has become one of CREA’s core member-engagement tools. From content planning to the creative strategy and media execution – we conceive, produce, and promote each episode, ensuring constant alignment with CREA’s brand pillars and goals.


total listens

Top 5%

of all RSS-based podcasts (3M+)


podcast page views

experiential marketing

A personal touch for a personal business.

Not to brag...



Digital Campaign Leader Award

Summit International Awards


Innovator Award

Summit International Awards

To learn how Alphabet® can help tell your story, get in touch, and we’ll get started.