Empowering Better Care

The Canadian Association of Medical Radiation Technologists (CAMRT) wanted a campaign that would reinforce its role as an advocate for its members. It wanted to raise awareness and generate support among policy makers and the public.

From engagement surveys, we gleaned that, despite playing a vital role in facilitating positive health outcomes, medical radiation technologists (MRTs) often feel under-appreciated.

To assert their place at the heart of the patient experience, we used a creative device that showed what would happen if MRTs are removed from the equation – leaving no doubts around just how critical their work is.







creative strategy

graphic design

poster design

social media

video production

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