Minto Communities Ottawa is Ottawa’s leading builder of new homes and master-planned communities across Barrhaven, Kanata, Manotick, and Orléans.
Recently, the company noticed a trending shift in buyer behaviour: whereas location used to be a primary decision driver, consumers were now considering buying a home anywhere in the city. To generate leads for all communities, Minto needed a powerful positioning for the brand itself.
Minto Communities Ottawa
With the Built for Better campaign, we prioritized the emotional promise behind a Minto home and community – a better place to live, work, and play. Then, we funneled users to discover the specific areas of the city in which they could live that promise.
To further support lead-gen, we also helped Minto tailor its messaging by pairing product types with audience segments – from first-time buyers to multi-generational families – to help everyone imagine a life in a Minto home.
Want to learn more about our work with Minto? View the full case study here.