---
title: "Ottawa Hospital: Research Approach"
date: 2022-01-07T08:36:00-05:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/amplifying-the-ottawa-hospitals-approach-to-research/"
section: Work
---
## The Challenge

The Ottawa Hospital is one of Canada’s largest learning and research hospitals, specializing in complex, acute care. Research at the Ottawa Hospital translates to innovative, continuously improved patient care both at home and around the world.

The organization’s communications challenge was to create a cohesive campaign platform that inspired both internal and external stakeholders, and bring a greater understanding of the nature of and real life outcomes of translational research.

 

  ![Ottawa hospital 2](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/ottawa-hospital-2.jpg) ## **The Solution**

Alphabet® worked closely with the executive-level team – including CEOs from the hospital, the foundation, and the OHRI – to create options for campaign themes that could be used in all communications touchpoints for years to come. The foundation of the campaign was the knowledge gleaned from a comprehensive brand audit conducted with the organization’s various stakeholder groups. In-depth interviews uncovered some common misconceptions and a collective understanding of what the Ottawa Hospital meant and *should mean* to internal and external audiences.

 

   

    ## The Results

Tender Loving Research – TLR, has been in market for just over 1 year and has seen great success in helping the Foundation to uncover donor prospects, in educating staff in the role of research at the hospital and also in giving voice and recognition to the large research community within the organization.

 

  ![T](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/T.png)   ![L](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/L.png)   ![R](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/R.png)  

 

 

 

  ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

## More work

 [ view all  ](https://www.alphabetcreative.com/work/) 

- [  ![Ca business header](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/ca-business-header.jpg) 
    
    Canadian Internet Registration Authority
    
    ###  Find it Close to Home with a .CA Domain 
    
     ](https://www.alphabetcreative.com/work/ca-where-local-means-business/)
- [  ![A tranquil sunset scene at the Prescott lighthouse, perched along a rugged rocky shoreline, where soft pink clouds drift across the sky and mirror perfectly in the glassy, still water.](https://www.alphabetcreative.com/assets/transforms/clients/prescott/_800xAUTO_crop_center-center_none_ns/prescott-hero.jpg) 
    
    Town of Prescott
    
    ###  The Town of Prescott redefined 
    
     ](https://www.alphabetcreative.com/work/the-town-of-prescott-redefined/)
- [  ![Solar posters 2x 2048x1210](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/solar-posters-2x-2048x1210.png) 
    
    Tourism Kingston
    
    ###  A Once-in-Every-700-Years Kind of Campaign 
    
     ](https://www.alphabetcreative.com/work/a-once-in-every-700-years-kind-of-campaign/)
 
 [ view all  ](https://www.alphabetcreative.com/work/)