For 65 years, Minto Communities Ottawa has been more than just a property developer. It’s been part of the city, vastly shaping the landscape while giving back where it counts. At Alphabet®, our role has been to tell Minto’s story in an emotional, credible, and consistent way – from the rooftop of the brand to studs of every home.
Minto Communities Ottawa is committed to delivering homeowners the best quality of life in their new homes. To articulate this promise, we created a campaign focused on the difference between a house and a home.
Alphabet® has been at the forefront of several Minto Ottawa communities, crafting a name, logo, and messaging framework for a handful of sub-brands – with more to come. Our job is to understand the land each community is built on. To soak up its history and picture its future. To inspire homebuyers and drive demand. It’s a role we take seriously as we carefully nurture and promote one of Ottawa’s most recognized brands.
Sometimes, a brand is built on what preceded it. In the case of Potter’s Key in Stittsville, a family heirloom became a strong symbol to a new generation of buyers – a warm welcome, inviting them home.
Our work doesn’t stop when the ribbon’s cut. With the launch of each new community comes a go-to-market plan designed to support Minto’s sales team and convert prospective buyers.
Being a new homeowner is an exciting prospect, a message we communicate for each new community via a targeted digital campaign: paid social, email marketing, video assets, and more.
To help Minto reach more consumers, we extend our community campaigns to include direct mail tactics, print ads, and billboards strategically placed across the city, from Orléans to Barrhaven and beyond.