industry

To Podcast or Not to Podcast? Here’s What to Consider.

by Meagan Kelly

It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...

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industry

Copy vs. Content: What’s the Difference? (And Do you Need Both?)

by Chris Campeau

There’s an ongoing debate among us marketers (or at least us writer-types). Are copywriting and content writing the same thing? If not, what’s the...

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digital marketing, industry

How to Use TikTok for Your Next Campaign

by Ray Wang

According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...

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culture, industry

Leading an Effective Creative Brainstorm with Your Team

by Meagan Kelly

Running a creative brainstorm is no small task. It’s the starting point for your entire project. A strong brainstorm can lead to a strong result. A weak...

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digital marketing, industry

Clubhouse, Discord, Twitter, and Co: The Social Audio Wars are Heating Up

by Meagan Kelly

By now, you’ve undoubtedly heard the name Clubhouse being tossed around in marketing circles. It seems to have evolved from a shiny new trend to a bonafide...

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industry

A Recipe for Seduction or Salmonella? An Opinion on KFC’s New Mini-Movie

by Tony Lyons

Their gaze entangles through a forest of strangers. Trapped like animals, they struggle to break away, impossibly ensnared. Silently, in lockstep, they...

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