campaigns, industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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campaigns, culture

Our Year in Tourism Marketing

by Cathy Kirkpatrick

Many think of travel experiences within the context of large operators – cruise lines, all-inclusive vacations, airlines, hotel chains – but the truth is,...

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campaigns, design, digital marketing

The allure of Minto Morgan’s Creek

by Alphabet®

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this...

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campaigns, digital marketing

Tunes about ticks

by Alphabet®

Mention the word “tick” to anyone, and you’re sure to get some kind of reaction: from looks of disgust to full-body shivers and even panicked screams of...

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awards & events, campaigns

2018 Silver Leaf Award of Excellence

by Cathy Kirkpatrick

We’re proud to say our expert communication strategy for CIRA won the 2018 Silver Leaf Award of Excellence CIRA (The Canadian Internet Registration...

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campaigns

The synergy of Minto’s Harmony

by Alphabet®

Minto Communities was developing a property to entice young families searching for beautiful, affordable housing to call home. Alphabet® needed to create a...

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campaigns, social media

Reddit? Did it. Crushed it!

by Alphabet®

Reddit is a social media platform that is the self-proclaimed “front page of the internet.” The website has a very simple build and, at first glance, you...

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campaigns, digital marketing, social media

Nutrition Campaign Serves Up Success

by Regan Mathurin

We took aim at the misconceptions about nutrition in our “*Technically*” campaign. Taking a comedic stance in this internet-wide debate, we decided the...

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