culture, industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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industry

To Podcast or Not to Podcast? Here’s What to Consider.

by Meagan Kelly

It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...

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industry

Copy vs. Content: What’s the Difference? (And Do you Need Both?)

by Chris Campeau

There’s an ongoing debate among us marketers (or at least us writer-types). Are copywriting and content writing the same thing? If not, what’s the...

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digital marketing, industry

How to Use TikTok for Your Next Campaign

by Alphabet®

According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...

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culture, industry

Leading an Effective Creative Brainstorm with Your Team

by Meagan Kelly

Running a creative brainstorm is no small task. It’s the starting point for your entire project. A strong brainstorm can lead to a strong result. A weak...

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digital marketing, industry

Clubhouse, Discord, Twitter, and Co: The Social Audio Wars are Heating Up

by Meagan Kelly

By now, you’ve undoubtedly heard the name Clubhouse being tossed around in marketing circles. It seems to have evolved from a shiny new trend to a bonafide...

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industry

A Recipe for Seduction or Salmonella? An Opinion on KFC’s New Mini-Movie

by Tony Lyons

Their gaze entangles through a forest of strangers. Trapped like animals, they struggle to break away, impossibly ensnared. Silently, in lockstep, they...

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