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Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

Here’s how to use negatives in your ads to capture attention and leave a lasting impression. On the Alphabet®...

Industries change but some things stay the same. Read how human creative expression won’t be replaced by...

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...