design

Brand Identity Design: 5 Tips for Maximum Brand Impact

by Alphabet®

So, you’re looking to strengthen your brand identity. One question: do you have a clear understanding of what your brand identity entails? It’s more than a...

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social media

Five social media user habits brands can’t ignore

by Cory Davis

Uncover current social media user habits to help maximize your brand’s impact on each...

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industry

Branding Questionnaire: How to Optimize Your Research

by Alphabet®

Setting your brand apart from thousands of competitors in a crowded market is no easy feat. We explore how a branding questionnaire can help you stand...

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industry

How to Create A Brand Messaging Framework

by Alphabet®

Want to become a recognized and trusted brand in a competitive market? Here’s your step-by-step guide to creating an effective brand messaging...

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industry

Building a Branding Campaign: What, How, Why & Where

by Alphabet®

A branding campaign doesn’t just advertise your product or service; it nurtures a relationship between your target audience and your brand persona that...

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design

Five Famous Logos (and Why They Work)

by Alphabet®

our logo is the most central element of your brand design. In fact, for many customers, logos represent the proverbial “face” of the company, serving as a...

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industry

Growing Indigenous Tourism in Canada: In Conversation with Makatew & Ottawa Tourism

by Cathy Kirkpatrick

Pre-COVID, Canada had become a global exemplar of how to build a thriving Indigenous tourism sector. One in three international visitors said they were...

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culture

How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

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