Tourism Relief Fund
The Government of Canada’s Tourism Relief Fund (TRF) gave nearly $500 million to hard-hit tourism businesses across the country, so they could modernize their offerings and thrive post-pandemic.
When Ottawa Tourism entrusted us with telling the stories of nine of Ottawa’s TRF recipients, we sprung to the challenge, fueled with pride for our city.
Client
Ottawa Tourism
Sector
Tourism
Services
messaging strategy
sound editing
video editing
video strategy & direction
The goal of the series was threefold: demonstrate the fund’s positive impact to government partners; highlight the importance of Ottawa Tourism’s destination development efforts; and promote some of the area’s new experiences to visitors.
With tourism being a people industry, it was doubly important to take a human approach. This was predicated on building a strong relationship with each business operator. First, we got to the heart of their unique vision, and any challenges they’ve experienced, to craft a compelling story.
“Alphabet® was professional, knowledgeable, and understood our vision for the series, producing a high quality end product we’re really proud of.”
Kelly Haussler, Director, Destination Development, Ottawa Tourism
Then, we shone a light on the ambitious projects each business was able to operationalize with the TRF funding, why these projects matter, and the renewed sense of optimism they’ve inspired. A testament to Ottawa’s resilience and vibrancy.