Following its launch in 2019, the thinkenergy podcast built an established audience and a recognizable brand. By 2021, it was time to scale its reach and amplify its impact.
Hydro Ottawa leaned on our branding expertise to re-energize the podcast. Working together, we dove deep into previous episodes to help guide future goals and objectives. A clear brand position emerged from the process, identifying thinkenergy as the podcast for conversations around the future of energy.
With a new logo lockup and tagline, plus a new promotional strategy and redesigned landing environment, thinkenergy has the power to engage and educate listeners all across Canada. It stands out as a go-to source for change and innovation in the energy sector, while the brand’s connection to Hydro Ottawa reinforces trust and credibility.