SSHRC funding is ultimately about supporting projects that make a difference for Canadians and touch the lives of real people. But this wasn’t the image typically associated with the funding agency.
The SSHRC (The Council) needed a brand that would convey to its stakeholders its core principles of quality, connections, and impact, and that tied its activities to tangible results for Canadians.
Alphabet® worked closely with the Council’s communications team to build a brand platform with content and visual images that project the organization’s dedication to funding projects that help people live better lives.
The Council’s brand now projects a clear vision of their activities and their focus on promoting talent, generating insight, and building connections between people to help improve the lives of Canadians.