Social Sciences and Humanities Research Council

The Challenge

SSHRC funding is ultimately about supporting projects that make a difference for Canadians and touch the lives of real people. But this wasn’t the image typically associated with the funding agency.

The SSHRC (The Council) needed a brand that would convey to its stakeholders its core principles of quality, connections, and impact, and that tied its activities to tangible results for Canadians.

The Solution

Alphabet® worked closely with the Council’s communications team to build a brand platform with content and visual images that project the organization’s dedication to funding projects that help people live better lives.

This involved:

  • Developing a connections motif that related areas of scientific research to the activities of Canadian researchers
  • Generating visual representations of The Council’s activities, roles, and values as they relate to the lives of Canadians
  • Enhancing the “Connecting with Society” and “Research Stories” segments of the Council’s site to help the public understand and relate to their activities

The Results

The Council’s brand now projects a clear vision of their activities and their focus on promoting talent, generating insight, and building connections between people to help improve the lives of Canadians.

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