.CA is Canada’s brand on the internet, and Canadian companies of all types and sizes benefit from using the .CA domain name. But small startup businesses have several options when choosing a domain name. CIRA needed to demonstrate the value of .CA to the small business community, build an emotional connection to the brand, and encourage Canadian small and medium business owners to embrace the .CA domain.
Alphabet® developed “Where Local Means Business,” a digital marketing campaign for the .CA brand that positions .CA as a valuable business asset for small and medium-sized Canadian organizations.
Alphabet®’s targeted digital marketing campaign: