Alphabet®
industry
by Katie Greiss
Everything to know about sustainable tourism. From what it is and implementation to measuring success and...
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by Meagan Kelly
Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...
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by Alphabet®
We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...
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by Lauren Clarke
Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...
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by Marley Kirkpatrick
How to define your destination’s shoulder season and ways to maximize its...
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by Alphabet®
Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...
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by Alphabet®
Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...
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by Marley Kirkpatrick
Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...
learn morecampaigns industry
by Alphabet®
It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...
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