Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston
We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards recognize outstanding advertising and marketing communications internationally among small and medium-sized agencies.
“I can’t wait until you get here”
A gold winner in the Travel/Tourism/Nature Video category, the “I can’t wait until you get here” brand anthem video for Tourism Kingston came together over the course of two years. Partnering with Kingston-based Untold Storytelling, filming began in 2019 and wrapped in 2021, capturing footage from all four seasons.
The video tells the story of two people reuniting in a place that’s close to their hearts, a vibrant, charming city where people meet, connect, and create lasting memories: Kingston, Ontario.
The video was publicly launched for the first time in late 2021 and will continue to be at the core of Tourism Kingston’s marketing presence for years to come.
Winning a bronze trophy in the Integrated Campaign – Consumer category, the “Closer” campaign for Tourism Kingston launched in 2021 as leisure travel began to rebound from COVID-19.
We knew that people were tired of being kept apart, so we leaned into this truth but also people’s desire to reconnect to the experiences they love most, like going out for dinner, strolling through a gallery, or perusing a downtown boutique – all of which you can do in Kingston.
At the same time, there was a burgeoning movement toward supporting local, with consumers poised to spend their dollars at local restaurants, shops, and attractions. We leveraged this insight and communicated Kingston’s close proximity to its target markets of Ottawa, Toronto and Montreal while tugging at the heart strings of our audience.
Want to learn more about our work with Tourism Kingston? Check out our case study here.