Alphabet Creative’s relationship with terra20 stretches back to the beginning of the brand itself. We worked closely with founder Steve Kaminski to develop the brand’s identity, marketing strategy and all of its online communications and eCommerce capabilities. The retailer’s goal is to make it easy for consumers to purchase healthier, more eco-friendly products and to ultimately influence manufacturers to improve the availability of such products through improved processes and wider distribution. terra20 may be green, but it is far from granola, and the company views the use of technology as key to its success in the increasingly competitive eco-marketplace.