Minto Communities

For 65 years, Minto Communities Ottawa has been more than just a property developer. It’s been part of the city, vastly shaping the landscape while giving back where it counts. At Alphabet®, our role has been to tell Minto’s story in an emotional, credible, and consistent way – from the rooftop of the brand to studs of every home.

campaign

Home is Everything.

Minto Communities Ottawa is committed to delivering homeowners the best quality of life in their new homes. To articulate this promise, we created a campaign focused on the difference between a house and a home.

brand strategy

Every community
tells a story.

Alphabet® has been at the forefront of several Minto Ottawa communities, crafting a name, logo, and messaging framework for a handful of sub-brands – with more to come. Our job is to understand the land each community is built on. To soak up its history and picture its future. To inspire homebuyers and drive demand. It’s a role we take seriously as we carefully nurture and promote one of Ottawa’s most recognized brands.

brand

1 morgans creek — A small community tailored to Kanata’s hi-tech workforce, accessible yet secluded.

2 quinns pointe — Where wonderful stories are written in Ottawa’s quiet yet thriving south.

3 mahogany — Where contemporary living meets the quaint, historic charm of Manotick.

4 harmony — A master-planned, family-focused community in the growing centre of Barrhaven.

5 arcadia — Close to retail, transit, and more, Arcadia brings downtown cred to peaceful Kanata.

6 avalon encore — Orléans’ premier community, connected to what matters and designed for all of life’s stages.

7 avalon aquaview — Home to Aquaview Pond, the blissful centrepiece of an established Orléans community.

8 avalon vista — A calming enclave of beautifully designed homes in the heart of Orléans, 20 years in the making.

9 riversbend — An intimate branch of stunning townhomes along the Jock River – what more could you ask for?

10 potters key — A symbol of new beginnings rooted in Stittsville’s past. Where pride comes alive in all 450 homes.

11 brookline — Balanced living in Kanata North. Inspired by progress, nurtured by nature.

Potter’s Key: Opening a door to the past.

Sometimes, a brand is built on what preceded it. In the case of Potter’s Key in Stittsville, a family heirloom became a strong symbol to a new generation of buyers – a warm welcome, inviting them home.

marketing strategy

Inspiring homebuyers,
driving demand.

Our work doesn’t stop when the ribbon’s cut. With the launch of each new community comes a go-to-market plan designed to support Minto’s sales team and convert prospective buyers.

story

Joining forces to make the sale.

From well-rounded collateral to Sales Centre designs and signage, we equip Minto’s sales reps with the tools they need to connect with homebuyers in a meaningful way.

Embracing a digital-first approach.

Being a new homeowner is an exciting prospect, a message we communicate for each new community via a targeted digital campaign: paid social, email marketing, video assets, and more.

Meeting homebuyers where they are.

To help Minto reach more consumers, we extend our community campaigns to include direct mail tactics, print ads, and billboards strategically placed across the city, from Orléans to Barrhaven and beyond.