Building better with Minto
Minto has been shaping Ottawa since 1955, developing communities and helping more than 100,000 families find their forever home. As their partner since 2014, we’ve delivered brand strategy and consultation, from customer relationship management to email design and journey mapping. Plus, campaign development and environmental design, community-level marketing and advertising, and the Minto Dream Home for CHEO campaigns.
Together, we help Minto show up in the market with the clarity and confidence of a trusted builder that connects with buyers and guides them to homeownership.
Client
Minto
Sector
Real estate development
brand strategy
From the brand up
Minto’s brand has always stood for quality, trust, and better living. But even a strong position needs clear, consistent storytelling in a competitive, sometimes volatile market. As a longstanding partner, we’ve helped shape, share, and evolve their story to align with market needs and buyer expectations. It starts with a strong brand foundation that supports everything from high-level positioning to performance-driven community campaigns.
One brand with multiple benefits
Core brand messaging is rooted in the emotional and functional value of owning a new home, giving Minto a voice that resonates across buyer types, product lines, and markets.
From campaign to conversion
From awareness to lead generation to conversion. We’ve created integrated brand campaigns like Built for Better and Time for Home to address current market conditions and buyer behaviour.
Constantly consistent
Always clear. Always recognizable. Whether it’s a digital ad or an email, a billboard or community brochure. From marketing materials to sales centre walls, we help Minto stay on brand and top of mind.
campaign strategy
From corporate to community
The overarching Minto brand sets the tone. But every community needs its own story. With every launch is an opportunity to connect with the audience in a new way, highlight location-based benefits, and reflect what makes the community feel like home. Our role is to bring it all to life while staying true to the core brand.
story
Tailored positioning
We develop a unique positioning for each community. From naming and visual identity to value propositions and messaging frameworks, we make every community feel distinct yet connected to the main Minto brand.
Full-funnel support
From print and signage to digital ads and video. We craft community-specific campaigns that reflect buyer motives, market conditions, and the sales cycle to drive engagement, generate leads, and support conversion.
Always on brand
Every execution ties back to Minto’s broader story. Whether launching a new community, promoting a new lot release, or advertising move-in-soon homes, we make sure it all reinforces Minto’s values and brand promise.
How it’s all woven together
Weavers Way is an example of how big brand thinking turns into local storytelling. We blended Minto’s promise of quality and growth with Almonte’s charm and personality to create a distinct, community-rooted brand that aligns within the larger Minto identity.
experience design
Feel at home. The Minto experience.
A brand is more than a logo. It’s more than an idea and an identity. It’s an experience. We help Minto transform their sales and design centres into immersive spaces. From sales centres to the design centre, where every element reflects Minto’s values to give buyers a sense of trust, ease, and inspiration from the moment they walk in.
Sales and design centre updates
We helped reimagine Minto’s key sales environments, refreshing spaces in Barrhaven, Orléans, Kanata, and Manotick. We also guided the redesign of the Ottawa Design Centre, evolving it into a welcoming, intuitive space that supports the buyer journey.
Home is where the brand is
Where homes and homebuyers are, the brand is too. We helped Minto create thoughtful, confidence-building spaces that reflect the care and design quality found in every home. This includes custom signage, wayfinding, wall graphics, and digital integrations.
creative
Minto Dream Home for CHEO
The Minto Dream Home is the award-winning grand prize for CHEO’s Dream of a Lifetime Lottery. Since 2014, we’ve helped Minto turn this charitable initiative into a powerful campaign that highlights their dedication to community and excellence in homebuilding. All while raising millions and giving hope to CHEO families.
home
Campaign strategy and storytelling
We develop the creative strategy and messaging for the Minto Dream Home, connecting the unique features of each home to the bigger brand promise. Across video, digital, social, web, and print, we highlight the innovation, design, and heart that make the home a symbol of what Minto stands for.
See how it all comes together with The Sterling, the 25th anniversary dream home.
