---
title: "Instant Pot®: Brand"
date: 2022-01-07T08:35:00-05:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/cooking-up-a-classic-with-instant-pot/"
section: Work
---
Instant Pot® is a Canadian-engineered, programmable electric cooker that combines several appliances in one, cooks food up to 70% faster, and promotes healthy eating. The brand needed to break through the clutter of small appliances and communicate how its product eliminates the need for other kitchen tools; one Instant Pot® can do the job of up to 10 products and comes at a price that’s comparable to a single-purpose appliance.

## Concepts

 

 

 

 

    ![Instant Pot 1](https://www.alphabetcreative.com/assets/transforms/clients/instant-pot/_1920xAUTO_crop_center-center_none_ns/InstantPot_1.jpg)  

  ![Instant Pot 2](https://www.alphabetcreative.com/assets/transforms/clients/instant-pot/_1920xAUTO_crop_center-center_none_ns/InstantPot_2.jpg)  

  ![Instant Pot 3](https://www.alphabetcreative.com/assets/transforms/clients/instant-pot/_1920xAUTO_crop_center-center_none_ns/InstantPot_3.jpg)  

  ![Instant Pot 4](https://www.alphabetcreative.com/assets/transforms/clients/instant-pot/_1920xAUTO_crop_center-center_none_ns/InstantPot_4.jpg)  

  ![Instant Pot 5](https://www.alphabetcreative.com/assets/transforms/clients/instant-pot/_1920xAUTO_crop_center-center_none_ns/InstantPot_5.jpg)  

 

 

 

  We know that when faced with a crowded shelf, consumers often make their purchase decisions based on price. So, we needed to catch consumers’ attention fast, all while communicating the various aspects of Instant Pot® and making a strong impression.  
  
To help Instant Pot® stand out, we designed a clean, crisp package that clearly demonstrates all aspects of the product. We paired a bold, eye-catching colour palette of deep grey and bright fuschia with high-resolution images to convey the wide variety of meals that Instant Pot® can cook.

 

 ![](https://www.alphabetcreative.com/static/spinning_cube.gif) 

Today, Instant Pot® has established itself as one of America’s most trusted brands online, and its package design clearly communicates how easy it is to change the way you cook at home.

- In 2016, Instant Pot® sold more than 215,000 7-in-1 Multi-Functional Pressure Cookers on Amazon’s Prime Day alone.
- Instant Pot® was also featured in TIME Magazine’s [“10 of TIME’s Favourite Gifts in 2017.”](https://time.com/5037490/gift-guide-favorites/)
- We congratulate Instant Pot® on being both the #1 and #2 best-selling small appliance on Amazon.com.

 

 

 

 

  ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

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