--- title: "Minto: 2025 Minto Dream Home Campaign" date: 2025-09-30T10:18:00-04:00 author: Stephanie Chartrand canonical_url: "https://www.alphabetcreative.com/work/minto-2025-minto-dream-home-campaign/" section: Work --- ## What’s in a name? The Minto Dream Home is a way to give back to the community. So we let the community name the 2025 anniversary home. - Launched a naming contest to engage audiences and build early excitement - Promoted the contest across email and social channels for maximum reach - Teased the design theme through video, motion, and branded graphics - Revealed the winning name with a custom-designed logo and lockup ![Beige background with the word “NATURAL” in black uppercase text.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-1.jpg) ![Modern living room with beige sofa, TV, wood accents, and natural light.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-2.jpg) ![Black and white photo of a smoking whisky glass with ice cubes.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-3.jpg) ![Close-up of soft beige feathers overlapping on a white surface.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-4.jpg) ![Art deco design of black half-circle with gold concentric arcs.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-5.jpg) ![Black background with the word “GRANDEUR” in gold uppercase text.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-grid-6.jpg) pre-launch ## From imagination to inspiration With the name revealed, we built anticipation without giving too much away. Inspired by the home’s speakeasy, we teased just enough to spark curiosity. - Toured the home with designers and partners to uncover key features and themes - Teased interior details and standout rooms to build anticipation - Created web copy, social content, and assets to promote Minto’s expertise - Drove email signups with video, motion, and branded graphics linking to an optimized landing page teaser ![Tablet showing 2025 Minto Dream Home promo for “The Sterling” with logos, date, and learn more button.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-email.jpg) ![Smartphone screen showing Facebook ad with The Sterling logo promoting the 2025 Dream Home.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-pre-launch-social-static-2.jpg) ![](https://www.alphabetcreative.com/assets/clients/minto/2025-dream-home/minto-dream-home-pre-launch-social-video-thumb.jpg) ![](https://www.alphabetcreative.com/static/device-frame-macbook.png) ![Screenshot of Minto’s 2025 Dream Home “The Sterling” landing page with images, updates form, and community info.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_877xAUTO_crop_center-center_none_ns/minto-dream-home-2025-landing-1754.png) post-launch ## Opening the door to 25 years of dream home design The home is built, staged, ready to tour. Time to unveil the 25th anniversary Minto Dream Home and inspire people through excellence in home design. - Built a strategic content plan spanning video, articles, emails, and social - Leveraged the CHEO lottery and home reveal to drive urgency and engagement - Produced, edited, and mastered a series of design videos in partnership with House of Common - Optimized the landing page to guide users from curiosity to ticket purchase dream ![](https://www.alphabetcreative.com/assets/clients/minto/2025-dream-home/minto-dream-home-2025-promo-video-thumb.jpg) ![](https://www.alphabetcreative.com/assets/clients/minto/2025-dream-home/minto-dream-home-post-launch-social-video-thumb.jpg) ![Smartphone screen showing Facebook ad with kitchen photo for Minto’s Sterling Dream Home.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-post-launch-social-carousel-2.jpg) ![Collage of Minto Dream Home media kit pages featuring photos, text, and The Sterling branding.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2025-media-kit-parallax-2x.jpg) ## Eleventh time’s a charm Since the Ironwood in 2014, we’ve brought eleven Dream Homes to life. Each one unique, from hockey rinks to wellness rooms. Our partnership with Minto continues to push us creatively and gives us the chance to drive real impact for CHEO families. ![Green graphic with watercolour leaves and text “The Oasis, The 2024 Minto Dream Home.”](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2024-oasis.jpg) ![Blue graphic with rider on horseback and text “The Equestrian, The 2023 Minto Dream Home.”](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2023-equestrian.jpg) ![Yellow ornate sign reading “Le Rêve, 2022 Minto Dream Home for CHEO” inside a bright kitchen.](https://www.alphabetcreative.com/assets/transforms/clients/minto/2025-dream-home/_800xAUTO_crop_center-center_none_ns/minto-dream-home-2022-le-reve.jpg) ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.** [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) ## More work [ view all ](https://www.alphabetcreative.com/work/) - [ ![Side profile of a woman with smooth skin against a soft beige background.](https://www.alphabetcreative.com/assets/transforms/clients/photis/_800xAUTO_crop_center-center_none_ns/hero.jpeg) Photis Loizides, MD ### Naturally beautiful. Precisely branded. ](https://www.alphabetcreative.com/work/photis-loizides-md-visual-identity/) - [ ![World's Longest Covered Bridge in Harland, Western New Brunswick, Canada](https://www.alphabetcreative.com/assets/transforms/clients/wnb/_800xAUTO_crop_center-center_none_ns/hero.jpg) Western New Brunswick ### A north star for Western New Brunswick ](https://www.alphabetcreative.com/work/western-new-brunswick-brand-identity/) - [ ![Smiling woman tandem skydiving with an instructor, arms outstretched in freefall under a bright blue sky.](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/tiao-hero.jpg) Tourism Industry Association of Ontario ### Addressing Labour Shortage in Tourism ](https://www.alphabetcreative.com/work/alphabet-work-page-careers-in-tourism-with-tiao/) [ view all ](https://www.alphabetcreative.com/work/) ![](https://www.facebook.com/tr?id=228021097873593&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=3706857&fmt=gif) <![CDATA[YII-BLOCK-BODY-END]]>