To attract visitors, The Great Waterway needed to promote the cruising experience, provide details about their countless cruise options, and make finding and booking a cruise easy and enjoyable.
But with cruise operators widely dispersed, most selling only through dockside booths or over the phone, and many customers wanting to book at the last minute as they drove through the region, this was a real challenge.
The Great Waterway needed a comprehensive campaign to highlight its cruise offerings – one with a strong mobile component, so that travelers could easily learn about and book a cruise even on the go.
Alphabet® developed a comprehensive, omni-channel digital Great Cruises campaign that included a strong mobile component and provided innovative techniques for quickly finding and booking a cruise.
Great Waterway cruise operators enjoyed significant uptake in cruise activity from 2013-14, including: