Terra20

The Challenge

From their building designs and construction, to their exceptionally wide range of brand products, Terra20 is all about being green and offering green options to consumers. As a new company with a unique focus, Terra20 needed a brand to make their mission and offerings clear to today’s growing number of environmentally aware consumers. It had to capture the character and personality of their approach to offering fun and useful products to caring consumers.

The Solution

Alphabet® helped Terra20 tell the story behind their conception and development and tie their approach and product offerings to the theme of environmental awareness and protection.

This involved:

  • Helping build a website that expresses the look and feel of the Terra20 store experience and the wide range of brand products it offers
  • Creating a learning centre that ties the Terra20 brand products to a wealth of information about how to live an enjoyable and eco-friendly lifestyle
  • Focusing on the consumer experience, with environmental graphics that depict the positive lifestyle associated with Terra20’s product offerings

The Results

From “All Things Jill” to “Zuii Organics,” the Terra20 brand ties a plethora of products to the theme of a fun and ecologically responsible lifestyle. Terra20 projects a bright, energetic, and environmentally friendly experience that is attainable and satisfying for consumers.

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