---
title: Content marketing
date: 2025-07-30T14:33:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/services/content-marketing/"
section: Services
---
##   
Content marketing

It’s your first touchpoint with your audience. It’s what builds trust and reinforces your reputation. It’s how you tell your brand story throughout the customer journey. We create, manage, and promote your content to help you achieve your business goals.

 

 

 

 

  

- ## Strategy & planning
    
    From editorial calendars to podcast and video strategies, we plan the what, where, and why. Then we build a content roadmap that aligns with your brand, audience, and goals. So every asset has purpose, impact, and a clear place in your marketing mix.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/hydro_thumbnail-1024x1024-1.jpg)
    
    ##  Re-energizing podcast positioning. 
    
    Learn how we dove deep into the thinkenergy podcast’s purpose to provide insights on future goals and objectives.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/sparking-conversations-about-the-energy-of-tomorrow/)
    
    
    1. ## Creation & collaboration
        
        Whether it’s a brief, a script, or an article. Whether we publish it or you do. The content you get is always on brand and in line with your audience’s needs. Together, we collaborate with creators and influencers to bring fresh perspectives and produce content people engage with.
        
        
        
         
        
         [ ![](https://www.alphabetcreative.com/assets/clients/crea/ALP_CREA_Header_2023.jpg)
        
        ##  Cadenced content that connects. 
        
        Learn how we run the award-winning REALTOR.ca Living Room content program for Canada’s largest real estate website.
        
         
        
         
        
         view work  
        
         
        
         ](https://www.alphabetcreative.com/work/canadian-real-estate-association/)
        1. ## Performance & optimization
            
            We track how your content performs and optimize along the way, measuring results and long-term brand value against your investment. From media planning and buying to campaign reporting. Your content is targeted at the right people on the right platforms.
            
            
            
             
            
             [ ![](https://www.alphabetcreative.com/assets/clients/tk/tk-case-study-hero.jpg)
            
            ##  Dynamic, user-first content. 
            
            Learn how we collaborate with creators, partners, and influencers to tell an authentic story with Tourism Kingston.
            
             
            
             
            
             view work  
            
             
            
             ](https://www.alphabetcreative.com/work/tourism-kingston/) ## We work with brands just like yours.
            
             [ view work ](https://www.alphabetcreative.com/work/) [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
            
             [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
            
             [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
            
             [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
            
             [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
            
             [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
            
             [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
            
             [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
            
             [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
            
             [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
            
             [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
            
             [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
            
             [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
            
             [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
            
             [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
            
             [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
            
             [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
            
             [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
            
             [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
            
             [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
            
             [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
            
             [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
            
             [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
            
             [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
            
             [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
            
             [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
            
             [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
            
             [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
            
             [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
            
             [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
            
             [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
            
             [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
            
             [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
            
             [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
            
             
            
             
            
             
            
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