---
title: Content marketing
date: 2025-07-30T14:33:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/services/content-marketing/"
section: Services
---
##   
Content marketing

It’s your first touchpoint with your audience. It’s what builds trust and reinforces your reputation. It’s how you tell your brand story throughout the customer journey. We create, manage, and promote your content to help you achieve your business goals.

 

 

 

 

  - ## Strategy & planning
    
    From editorial calendars to podcast and video strategies, we plan the what, where, and why. Then we build a content roadmap that aligns with your brand, audience, and goals. So every asset has purpose, impact, and a clear place in your marketing mix.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/hydro_thumbnail-1024x1024-1.jpg)
    
    ##  Re-energizing podcast positioning. 
    
    Learn how we dove deep into the thinkenergy podcast’s purpose to provide insights on future goals and objectives.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/sparking-conversations-about-the-energy-of-tomorrow/)
    1. ## Creation & collaboration
        
        Whether it’s a brief, a script, or an article. Whether we publish it or you do. The content you get is always on brand and in line with your audience’s needs. Together, we collaborate with creators and influencers to bring fresh perspectives and produce content people engage with.
        
        
        
         
        
         [ ![](https://www.alphabetcreative.com/assets/clients/crea/ALP_CREA_Header_2023.jpg)
        
        ##  Cadenced content that connects. 
        
        Learn how we run the award-winning REALTOR.ca Living Room content program for Canada’s largest real estate website.
        
         
        
         
        
         view work  
        
         
        
         ](https://www.alphabetcreative.com/work/canadian-real-estate-association/)
        1. ## Performance & optimization
            
            We track how your content performs and optimize along the way, measuring results and long-term brand value against your investment. From media planning and buying to campaign reporting. Your content is targeted at the right people on the right platforms.
            
            
            
             
            
             [ ![](https://www.alphabetcreative.com/assets/clients/tk/tk-case-study-hero.jpg)
            
            ##  Dynamic, user-first content. 
            
            Learn how we collaborate with creators, partners, and influencers to tell an authentic story with Tourism Kingston.
            
             
            
             
            
             view work  
            
             
            
             ](https://www.alphabetcreative.com/work/tourism-kingston/) ## We work with brands just like yours.
            
             [ view work ](https://www.alphabetcreative.com/work/) [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
            
             [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
            
             [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
            
             [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
            
             [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
            
             [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
            
             [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
            
             [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
            
             [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
            
             [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
            
             [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
            
             [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
            
             [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
            
             [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
            
             [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
            
             [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
            
             [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
            
             [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
            
             [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
            
             [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
            
             [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
            
             [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
            
             [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
            
             [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
            
             [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
            
             [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
            
             [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
            
             [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
            
             [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
            
             [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
            
             [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
            
             [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
            
             [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
            
             [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
            
             
            
             
            
             
            
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