As an experienced marketing professional with a wealth of project management skills, Rachel is the perfect fit as Digital Project Coordinator at Alphabet®. She cut her teeth in industry managing the marketing team for a SME, cultivating her skills by creating and executing digital marketing strategies, managing email marketing campaigns, and leading content creation across the brand’s social media channels and website. All of which taught her how to manage sensitive data, multitask, and communicate clearly.
Rachel’s project management skills are on full display in the day-to-day of her role, acting as a conduit between Client Services and the Digital and Creative Teams. She works closely with senior members to scope campaigns and build out project timelines. And she helps oversee everything digital—websites, social media assets, digital ads, and even podcasts—to ensure deadlines and client expectations are met. Rachel also expedites the review process by collecting, assessing, and consolidating feedback internally and externally.
Rachel is a key component to the work we do with associations and member-based organizations—our partnership with the Canadian Real Estate Association (CREA), for instance. She is responsible for ensuring projects flow seamlessly from strategy to design to development to launch. This includes all the content we create for REALTOR.ca’s Living Room blog, a robust resource hub for members of CREA and the public. She also helps coordinate much of the work we do with clients in the tourism industry across Canada. Whether that’s working with the team to manage the digital elements of on-going campaigns with Tourism Kingston, facilitating the development of animated social ads and landing pages for Regional Tourism Organization 9, or making sure digital ads are translated into French and Chinese when necessary.
Through her past experience working with both large corporations and SMEs, Rachel confidently navigates between the dynamic B2B and B2C landscapes. She is as comfortable working on national campaigns for the Canadian Construction Association as she is helping coordinate Alphabet’s own web content. Her ability to think fast, look ahead, and prioritize an ever-growing list of to-dos is one of the many ways she supports clients and team members alike.
Rachel’s portfolio at Alphabet® includes a range of clients, including:
Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...learn more
While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...learn more
Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...learn more
There’s a saying in marketing: “The riches are in the niches.” It suggests there’s more worth in marketing a specific product or service to a...learn more
Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...learn more
Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...learn more
How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...learn more
How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...learn more
Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...learn more