Mélissa Anderson

Account Director

accounts

Passionate about strategy. Fascinated by what drives human behaviour. Mélissa is a veteran marketing professional, bringing more than a decade of experience to Alphabet®. Her career path led from studying art history, reviewing music, and photographing concerts to obtaining a Masters in Curatorial studies at the University of Toronto. In the end, she found her calling in marketing, strategy, and client services, where she continues to deepen her knowledge of traditional and digital advertising, sponsorships and partnerships, guerilla marketing tactics and more.  

Mélissa is committed to developing and fostering brand identity, forging trusting relationships with clients and their consumers alike. Having managed large campaigns and spearheaded international projects, she understands the value in creating polished, meaningful, and relevant content. Mélissa has worked with the likes of Kraft, Gay Lea, the Hershey Company, and Redpath Sugar; she’s helped not-for-profits such as MADD Canada and St. John’s Ambulance; and she’s worked alongside Telfer and Avantage Ontario as well as select government and B2B clients. As Senior Account Manager at Alphabet®, Mélissa is dedicated to our association clients, including the Canadian Construction Association and Electricity Canada. 

Highlights

  • Summit Creative Award - Best of Show 2017 for Integrated Campaign
  • Passionate about telling stories through art
  • Bilingual (French/English)

Highlights

From the team

web design

The Ultimate Website Accessibility Checklist

by Alphabet®

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

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campaigns industry

How to Write Taglines That Don’t Suck

by Chris Campeau

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

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culture

Media Planning 101: Goals, Channels, KPIs, and More

by Alphabet®

Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...

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industry

Place Marketing 101: A DMO’s Field Guide to Niching

by Cathy Kirkpatrick

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

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culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

by Alphabet®

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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