Mélissa Anderson

Senior Account Manager

accounts

Passionate about strategy. Fascinated by what drives human behaviour. Mélissa is a veteran marketing professional, bringing more than a decade of experience to Alphabet®. Her career path led from studying art history, reviewing music, and photographing concerts to obtaining a Masters in Curatorial studies at the University of Toronto. In the end, she found her calling in marketing, strategy, and client services, where she continues to deepen her knowledge of traditional and digital advertising, sponsorships and partnerships, guerilla marketing tactics and more.  

Mélissa is committed to developing and fostering brand identity, forging trusting relationships with clients and their consumers alike. Having managed large campaigns and spearheaded international projects, she understands the value in creating polished, meaningful, and relevant content. Mélissa has worked with the likes of Kraft, Gay Lea, the Hershey Company, and Redpath Sugar; she’s helped not-for-profits such as MADD Canada and St. John’s Ambulance; and she’s worked alongside Telfer and Avantage Ontario as well as select government and B2B clients. As Senior Account Manager at Alphabet®, Mélissa is dedicated to our association clients, including the Canadian Construction Association and Electricity Canada. 

Highlights

  • Summit Creative Award - Best of Show 2017 for Integrated Campaign
  • Passionate about telling stories through art
  • Bilingual (French/English)

Highlights

talkin

shop.

From the team

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industry

Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Ray Wang

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

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