Mélissa Anderson

Account Director

accounts

Passionate about strategy. Fascinated by what drives human behaviour. Mélissa is a veteran marketing professional, bringing more than a decade of experience to Alphabet®. Her career path led from studying art history, reviewing music, and photographing concerts to obtaining a Masters in Curatorial studies at the University of Toronto. In the end, she found her calling in marketing, strategy, and client services, where she continues to deepen her knowledge of traditional and digital advertising, sponsorships and partnerships, guerilla marketing tactics and more.  

Mélissa is committed to developing and fostering brand identity, forging trusting relationships with clients and their consumers alike. Having managed large campaigns and spearheaded international projects, she understands the value in creating polished, meaningful, and relevant content. Mélissa has worked with the likes of Kraft, Gay Lea, the Hershey Company, and Redpath Sugar; she’s helped not-for-profits such as MADD Canada and St. John’s Ambulance; and she’s worked alongside Telfer and Avantage Ontario as well as select government and B2B clients. As Senior Account Manager at Alphabet®, Mélissa is dedicated to our association clients, including the Canadian Construction Association and Electricity Canada. 

Highlights

  • Summit Creative Award - Best of Show 2017 for Integrated Campaign
  • Passionate about telling stories through art
  • Bilingual (French/English)

Highlights

From the team

digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Chris Campeau

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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