Passionate about strategy. Fascinated by what drives human behaviour. Mélissa is a veteran marketing professional, bringing more than a decade of experience to Alphabet®. Her career path led from studying art history, reviewing music, and photographing concerts to obtaining a Masters in Curatorial studies at the University of Toronto. In the end, she found her calling in marketing, strategy, and client services, where she continues to deepen her knowledge of traditional and digital advertising, sponsorships and partnerships, guerilla marketing tactics and more.
Mélissa is committed to developing and fostering brand identity, forging trusting relationships with clients and their consumers alike. Having managed large campaigns and spearheaded international projects, she understands the value in creating polished, meaningful, and relevant content. Mélissa has worked with the likes of Kraft, Gay Lea, the Hershey Company, and Redpath Sugar; she’s helped not-for-profits such as MADD Canada and St. John’s Ambulance; and she’s worked alongside Telfer and Avantage Ontario as well as select government and B2B clients. As Senior Account Manager at Alphabet®, Mélissa is dedicated to our association clients, including the Canadian Construction Association and Electricity Canada.
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