Instant Pot® is a Canadian engineered programmable electric cooker that combines several appliances in one, cooks food up to 70% faster, and promotes healthy eating. They needed to break through the clutter of small appliances and communicate to consumers that Instant Pot® eliminates the need for other kitchen tools. One Instant Pot® replaces the need for between 6 to 10 products. The smallest Instant Pot® includes a slow cooker, pressure cooker, rice cooker, steamer, and more at a comparable price point of a single-purpose appliance.
When faced with a crowded shelf, consumers are often making their purchasing decisions based on price point. Alphabet® needed to catch the attention of customers and communicate the various aspects of Instant Pot® quickly while maintaining brand recognition across a collection of products.
To stand out, Alphabet® designed a clean, crisp package which clearly demonstrated all aspects of Instant Pot®. A bold, eye-catching colour palette of deep grey and bright fuschia was selected, and high-resolution images convey the wide variety of meals Instant Pot® can cook.
Instant Pot has established itself as America’s number one most trusted brand online, and its package design clearly communicates to consumers the ease in which Instant Pot® will change the way they cook at home.