With over two million domain names registered, .CA is the face of Canada on the internet. But few people realized the importance of the .CA domain for Canadian organizations and individuals, and most were unaware of the many benefits the domain name provides. To make .CA the preferred domain name among Canadians, CIRA needed a comprehensive brand makeover.
Alphabet® partnered with CIRA to build a dynamic and fresh brand that makes clear the importance and advantages of the .CA domain and its contributions to advancing the Internet in Canada.
CIRA now has a fresh new brand that makes clear the benefits of a .CA domain to Canadian organizations and the public. The revamped CIRA Fact Book has been a tremendous success, garnering multiple media hits and praise for its ease of use and visual aesthetics. The .CA domain is the world’s fourth-fastest growing domain extension.