Come share it with us: how Canadian of Kingston

Strategy and execution

We leaned into country pride and common Canadian values, like hospitality and support for each other, a shared sense of belonging. We also layered in Kingston’s convenient location and its national significance—close to home with iconic landmarks and classic Canadiana culture.

Our city is your city

It’s more than a campaign slogan. It’s data-informed and emotion-driven. It’s an invitation to experience Kingston as a local and a Canadian. Not as a tourist. And it’s flexible, adaptive to different themes and messages based on traveller groups and their primary interests.

• Media strategy blended traditional and digital, with geo and behavioural targeting plus digital retargeting linked to OOH
• Targeted media placements spanned Ontario and Québec, including Toronto, Ottawa, and Montréal
• From static to motion, each creative execution reinforced the warmth of Kingston’s character and its role as a cultural cornerstone
• Every asset pointed to Tourism Kingston’s brand campaign landing page, where messaging and design were aligned for consistency
• To ease financial concerns and incentivize bookings, travellers were offered a VISA gift card of up to $200 with select stay packages

• From static to motion, each creative execution reinforced the warmth of Kingston’s character and its role as a cultural cornerstone
• Every asset pointed to Tourism Kingston’s brand campaign landing page, where messaging and design were aligned for consistency
• To ease financial concerns and incentivize bookings, travellers were offered a VISA gift card of up to $200 with select stay packages

Results

The message is resonating, with more heads in beds, more foodies at tables, and more shoppers in shops. As of , the campaign is generating strong engagement and bookings, supporting recovery and driving visitors to Kingston.