Yang Li

Senior Art Director

design

Yang is a certified RGD (Registered Graphic Designer) with 14 years’ experience in the design field. His excellent time-management and organization abilities make him reliable and efficient under pressure, and his eagerness to learn new things keeps his creative skillset sharp and up-to-date.

Yang is passionate about design and possesses strong conceptual skills, always “mind-mapping” designs before producing them. He is skilled in designing graphics for three-dimensional spaces and brings meticulous attention to detail to every installation he crafts – from 3D graphics for the Kingston Airport to sales centre spaces with graphic panels and 3D millwork for Minto Communities Ottawa.

As a senior art director, Yang is the brains behind many branding projects here at Alphabet®, shaping unique visual identities for our clients across the board. He has worked with Kingston Accommodation Partners, Tourism Kingston, Travel Nunavut, Parques das Aves Brazil, the House of Commons of Canada, Canadian Deposit Insurance Corporation, the Society of Obstetricians and Gynaecologists of Canada, Minto Communities Ottawa, the Canadian Construction Association, Ashbury College, O’Brien House, and Instant Pot.

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Highlights

  • Certified RGD (Registered Graphic Designer)

Highlights

From the team

digital marketing

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by Chris Campeau

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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