Yang Li

Senior Art Director

design

Yang is a certified RGD (Registered Graphic Designer) with 14 years’ experience in the design field. His excellent time-management and organization abilities make him reliable and efficient under pressure, and his eagerness to learn new things keeps his creative skillset sharp and up-to-date.

Yang is passionate about design and possesses strong conceptual skills, always “mind-mapping” designs before producing them. He is skilled in designing graphics for three-dimensional spaces and brings meticulous attention to detail to every installation he crafts – from 3D graphics for the Kingston Airport to sales centre spaces with graphic panels and 3D millwork for Minto Communities Ottawa.

As a senior art director, Yang is the brains behind many branding projects here at Alphabet®, shaping unique visual identities for our clients across the board. He has worked with Kingston Accommodation Partners, Tourism Kingston, Travel Nunavut, Parques das Aves Brazil, the House of Commons of Canada, Canadian Deposit Insurance Corporation, the Society of Obstetricians and Gynaecologists of Canada, Minto Communities Ottawa, the Canadian Construction Association, Ashbury College, O’Brien House, and Instant Pot.

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Highlights

  • Certified RGD (Registered Graphic Designer)

Highlights

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From the team

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culture

The True Cost of WFH

by Regan Mathurin

Like most, March 2020’s emergency order hit our business like a tidal wave. And as we scrambled to set employees up with everything they needed, we succeeded...

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industry

A Recipe for Seduction or Salmonella? An Opinion on KFC’s New Mini-Movie

by Tony Lyons

Their gaze entangles through a forest of strangers. Trapped like animals, they struggle to break away, impossibly ensnared. Silently, in lockstep, they...

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culture

Meet the Alphabeteers Part One: Client Services

by Cory Davis

Welcome to Alphabet®, where great brands are built on big ideas and strong partnerships. I’m Cory, a copywriter on the team, and over the next few weeks,...

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campaigns design digital marketing

The allure of Minto Morgan’s Creek

by Alphabet®

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this...

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digital marketing social media

Are you missing out on a viable marketing opportunity with TikTok? Part 2.

by Hannah Bock

As one of the fastest-growing apps on the market today, marketers and brands are taking notice and looking to capitalize on TikTok’s popularity. But...

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design

Creativity thrives with constraints

by Yang Li

Having constraints when you’re trying design something great for a client might sound suppressive, but it’s actually a great opportunity to be innovative...

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culture

Our Favourite 2019 Moments

by Alphabet®

Last year was an incredible one for Alphabet®. It brought us new team members, new clients, new projects, new challenges, and new reasons to re-stock the beer...

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awards & events culture

Employees Choice Award

by Alphabet®

Alphabet® has had the honour of winning plenty of marketing and advertising awards for clients over the years, but our most recent award win really left the...

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campaigns digital marketing

Tunes about ticks

by Alphabet®

Mention the word “tick” to anyone, and you’re sure to get some kind of reaction: from looks of disgust to full-body shivers and even panicked screams of...

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