About

Our story is your story.

We founded Alphabet® in 2000 to push the boundaries of brand marketing and creativity. Almost twenty-five years later, those boundaries have changed.

Today, a brand isn’t just a marketing device. It’s a set of fundamental business beliefs with untapped value. Our team uncovers and gives shape to these beliefs. We’re spellbound by telling authentic, integrated brand stories that connect with audiences, change perceptions, and compel people to action.

Who we are.

Pushing the boundaries of brand for more than 30 years. Tony is on a quest to bring brand and operations together, combining strategy with research and creativity to help clients achieve their business and marketing goals.
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Tony Lyons

President & Chief Strategy Officer
You name it, he can build it. From apps to websites to custom content management systems. Devon is the grand architect of digital solutions (and Alphabet®’s own SaaS products), leading the digital team with nearly two decades’ of experience.
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Devon Kunkel

VP, Technology & Innovation
Design, copy, video. His creative genius touches it all. Steve’s an empowering leader, strategic problem solver, and storyteller at heart, bringing brands to life for close to 20 years across various industries and mediums.
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Steve Bowker

Creative Director
From print to digital to 3D graphics and visual identities. Yang’s a certified RGD who’s always on brand, inspiring the creative team with more than 15 years’ of design experience and his unmatched enthusiasm for creativity.

Yang Li

Senior Art Director
Art director, designer, and conceptualist with the utmost respect for UX. Stephanie adds more than a decade of art direction experience to Alphabet®, marrying creative and compelling with function and utility to deliver effective design.

Stephanie Chartrand

Art Director
He believes the most powerful editing is invisible. Mike is a talented video and motion editor with a musician’s ear, knowing how movement and framing change the way a story is perceived and how sound changes the way it feels.

Mike Short

Motion Designer & Editor
With great copy comes great research. Cory digs into the science of human behaviour to get inside the psyche of clients’ audiences, knowing engaging and persuasive copywriting is more than catchy phrases and creative alterations.

Cory Davis

Copywriter
From colour-coded spreadsheets to award-winning content strategies. Meagan is an all-in-one social media marketer, content marketer, and copywriter, delivering real results for clients with engaging, goal-driven content.

Meagan Kelly

Content Director
A web developer with a BA in psychology. Gregor codes in multiple languages with proven proficiency and always puts the user first, building responsive and accessible enterprise-level websites, apps, and content management systems.

Gregor Terrill

Development Lead
A front-end developer with an end-user mindset. Bart’s goal is to create accessible, visually stunning, and user-friendly digital experiences. He believes great web development isn’t just about clean code—it’s about connecting, engaging, and delivering real value.

Bart Batalinski

Web Developer
Whip-smart with a specialty in destination marketing and brand development. Marley helps destinations and tourism brands grow holistically and sustainably, helping build and execute marketing plans and manage campaigns.

Marley Kirkpatrick

Account Director, Tourism and Place Branding
From the big picture to the microscopic details. Jessica manages accounts, projects, and budgets for clients across all sectors, bringing her strategic mindset and marketing savvy to account management and client services.

Jessica Card

Senior Account Manager
Tracks trends, researches new tech, and reevaluates outdated practices. Du finds creative solutions to help clients reach their audiences digitally and traditionally, creating comprehensive media plans and developing insightful reports.

Du Nguyen

Media Manager
Alphabet®’s first employee. With more than 25 years in the industry, Stephanie helped grow the business from a one-man agency to a consultancy with 20+ team members, keeping the books tight and keeping the lights on.

Stephanie Owens

Financial Controller
Marketer. Strategist. Leader in place branding and destination marketing for more than 30 years. As a member in multiple tourism associations across Canada, Cathy’s expertise spans across all sectors of travel and hospitality.

Cathy Kirkpatrick

Senior Advisor, Tourism and Place Branding

The Alphabet® way.

Relentlessly curious

The more we know, the more we can solve, the greater our impact.
Obsessed with outcomes

We share a passion for tangible impact and take an integrated approach to achieve it.
Complexity inclined

If it’s difficult, it must be important. We help shoulder the weight to clarify the complex.
Driven by integrity

If it’s in your best interest, we’ll always speak up, even if it’s tough love.