Tony Lyons

President & Chief Creative Officer

strategy

Tony is the Owner, President, and Chief Creative Officer of Alphabet® and has more than 30 years of experience in the marketing and advertising industry. His career began in Ireland, where he held senior designer positions at several of Ireland’s premier design and advertising studios including Young & Rubicam. He moved to Ottawa in 1995, taking the role of Associate Creative Director at one of Ottawa’s largest full-service advertising firms where he was assigned high-profile creative work for regional and national clients.

He started Alphabet® in 2000 and has since grown the company to include 20 full-time staff across three departments: strategy and account planning, digital and web development, and creative services.

Tony’s keen observations about customer experience and the importance of creating a brand platform to engage both internal and external channels have impacted client businesses exponentially. 

Under Tony’s leadership, Alphabet® has been the lead agency for major brand re-development projects, creative strategies, and content marketing programs for clients across a variety of sectors including associations, tourism, and healthcare: the Royal, the Ottawa Hospital Foundation, the Canadian Internet Registration Authority, the Society of Obstetricians and Gynaecologists of Canada, the Canadian Construction Association, the Canadian Association of Defence and Security Industries, Minto Communities Ottawa, Kingston Tourism, Destination Nunavut, Parque das Aves Brazil, Iguazu Falls Tourism, the Pacific Asia Tourism Association, Export Development Canada, the Canadian Real Estate Association, Newcap Radio, Pfizer Canada, and more. 

Tony has presented at the Professional Development Institute, University of Ottawa, and the Government of Canada PSPC (Public Services and Procurement Canada) communications department.

connect with Tony

Highlights

Presenter at :

  • Professional Development Institute
  • University of Ottawa
  • Government of Canada PSPC (Public Services and Procurement Canada) communications department.

Highlights

Presenter at :

talkin

shop.

From the team

view all posts

digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Ray Wang

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

learn more

digital marketing

How to Make Your YouTube Videos More Discoverable (Part 2)

by Ray Wang

Ready to find out more about how to make your videos more discoverable on YouTube?  In Part 1, you learned how to optimize each video using keywords and...

learn more

industry

To Podcast or Not to Podcast? Here’s What to Consider.

by Meagan Kelly

It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...

learn more

campaigns culture

Our Year in Tourism Marketing

by Cathy Kirkpatrick

Many think of travel experiences within the context of large operators – cruise lines, all-inclusive vacations, airlines, hotel chains – but the truth is,...

learn more

industry

Copy vs. Content: What’s the Difference? (And Do you Need Both?)

by Chris Campeau

There’s an ongoing debate among us marketers (or at least us writer-types). Are copywriting and content writing the same thing? If not, what’s the...

learn more

digital marketing industry

How to Use TikTok for Your Next Campaign

by Ray Wang

According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...

learn more

culture industry

Leading an Effective Creative Brainstorm with Your Team

by Meagan Kelly

Running a creative brainstorm is no small task. It’s the starting point for your entire project. A strong brainstorm can lead to a strong result. A weak...

learn more

digital marketing industry

Clubhouse, Discord, Twitter, and Co: The Social Audio Wars are Heating Up

by Meagan Kelly

By now, you’ve undoubtedly heard the name Clubhouse being tossed around in marketing circles. It seems to have evolved from a shiny new trend to a bonafide...

learn more

awards & events

Winning With Soul: The Necessary Harmony of Data and Story

by Tony Lyons

When you live and breathe digital marketing and content development, it’s easy to become weary of our industry’s obsession with data analytics....

learn more