Tony Lyons

President & Chief Creative Officer

strategy

Tony is the Owner, President, and Chief Creative Officer of Alphabet® and has more than 30 years of experience in the marketing and advertising industry. His career began in Ireland, where he held senior designer positions at several of Ireland’s premier design and advertising studios including Young & Rubicam. He moved to Ottawa in 1995, taking the role of Associate Creative Director at one of Ottawa’s largest full-service advertising firms where he was assigned high-profile creative work for regional and national clients.

He started Alphabet® in 2000 and has since grown the company to include 20 full-time staff across three departments: strategy and account planning, digital and web development, and creative services.

Tony’s keen observations about customer experience and the importance of creating a brand platform to engage both internal and external channels have impacted client businesses exponentially. 

Under Tony’s leadership, Alphabet® has been the lead agency for major brand re-development projects, creative strategies, and content marketing programs for clients across a variety of sectors including associations, tourism, and healthcare: the Royal, the Ottawa Hospital Foundation, the Canadian Internet Registration Authority, the Society of Obstetricians and Gynaecologists of Canada, the Canadian Construction Association, the Canadian Association of Defence and Security Industries, Minto Communities Ottawa, Kingston Tourism, Destination Nunavut, Parque das Aves Brazil, Iguazu Falls Tourism, the Pacific Asia Tourism Association, Export Development Canada, the Canadian Real Estate Association, Newcap Radio, Pfizer Canada, and more. 

Tony has presented at the Professional Development Institute, University of Ottawa, and the Government of Canada PSPC (Public Services and Procurement Canada) communications department.

connect with Tony

Highlights

Presenter at :

  • Professional Development Institute
  • University of Ottawa
  • Government of Canada PSPC (Public Services and Procurement Canada) communications department.

Highlights

Presenter at :

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From the team

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campaigns design digital marketing

The allure of Minto Morgan’s Creek

by Alphabet®

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this...

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digital marketing social media

Are you missing out on a viable marketing opportunity with TikTok? Part 2.

by Hannah Bock

As one of the fastest-growing apps on the market today, marketers and brands are taking notice and looking to capitalize on TikTok’s popularity. But...

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design

Creativity thrives with constraints

by Yang Li

Having constraints when you’re trying design something great for a client might sound suppressive, but it’s actually a great opportunity to be innovative...

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culture

Our Favourite 2019 Moments

by Alphabet®

Last year was an incredible one for Alphabet®. It brought us new team members, new clients, new projects, new challenges, and new reasons to re-stock the beer...

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awards & events culture

Employees Choice Award

by Alphabet®

Alphabet® has had the honour of winning plenty of marketing and advertising awards for clients over the years, but our most recent award win really left the...

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campaigns digital marketing

Tunes about ticks

by Alphabet®

Mention the word “tick” to anyone, and you’re sure to get some kind of reaction: from looks of disgust to full-body shivers and even panicked screams of...

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awards & events campaigns

2018 Silver Leaf Award of Excellence

by Cathy Kirkpatrick

We’re proud to say our expert communication strategy for CIRA won the 2018 Silver Leaf Award of Excellence CIRA (The Canadian Internet Registration...

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campaigns

The synergy of Minto’s Harmony

by Alphabet®

Minto Communities was developing a property to entice young families searching for beautiful, affordable housing to call home. Alphabet® needed to create a...

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digital marketing social media

Increasing Organic Engagement on Facebook with Unique Post Types

by Hannah Bock

It’s no secret that Facebook organic reach is declining. (If this is news to you, feel free to Google it and you’ll see the thousands of articles talking...

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