Tony Lyons

President & Chief Strategy Officer

strategy

Tony is the Owner, President, and Chief Creative Officer of Alphabet® and has more than 30 years of experience in the marketing and advertising industry. His career began in Ireland, where he held senior designer positions at several of Ireland’s premier design and advertising studios including Young & Rubicam. He moved to Ottawa in 1995, taking the role of Associate Creative Director at one of Ottawa’s largest full-service advertising firms where he was assigned high-profile creative work for regional and national clients.

He started Alphabet® in 2000 and has since grown the company to include 27 full-time staff across three departments: strategy and account planning, digital and web development, and creative services.

Tony’s keen observations about customer experience and the importance of creating a brand platform to engage both internal and external channels have impacted client businesses exponentially. 

Under Tony’s leadership, Alphabet® has been the lead agency for major brand re-development projects, creative strategies, and content marketing programs for clients across a variety of sectors including associations, tourism, and healthcare: the Royal, the Ottawa Hospital Foundation, the Canadian Internet Registration Authority, the Society of Obstetricians and Gynaecologists of Canada, the Canadian Construction Association, the Canadian Association of Defence and Security Industries, Minto Communities Ottawa, Kingston Tourism, Destination Nunavut, Parque das Aves Brazil, Iguazu Falls Tourism, the Pacific Asia Tourism Association, Export Development Canada, the Canadian Real Estate Association, Newcap Radio, Pfizer Canada, and more. 

Tony has presented at the Professional Development Institute, University of Ottawa, and the Government of Canada PSPC (Public Services and Procurement Canada) communications department and several third sector industry conferences.

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Highlights

  • Winner of major Canadian and International marketing awards
  • Member of TEC Canada
  • Working with mental health organizations in brand development and fundraising
  • Board member of Pacific Asia Tourism Association Foundation
  • Working with smart people everyday to bring ideas to life!

Highlights

From the team

industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

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industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

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web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

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digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Alphabet®

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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