Robyn Coutts is a paid media specialist with insight into the world of media planning and buying, data analytics and search engine optimization. She’s well versed across client industries and media types with expertise in social media marketing, search engine marketing, digital advertising, and e-commerce. Most of all, she’s a team player, clear communicator, and a professional who cares about the details.
Robyn brings more than a decade of industry experience to Alphabet®. From managing and growing small-medium enterprises at niche agencies to creating comprehensive media strategies and helping national brands meet big business goals. As Media Manager, Robyn oversees the media department. She develops and implements media plans for national and regional associations, tourism brands, and non-profit organizations—for campaigns big and small, for traditional and digital media.
She makes data-driven decisions and analyzes metrics to optimize campaign performance. Leverages industry tools to connect brands to the right audience at the right time. Manages relationships with media partners and vendors and negotiates to secure maximum value for clients’ media budgets.
Robyn understands the nuance between various audience types—how they behave, consume media, and communicate—whether it’s B2B or B2C, print or digital. These insights are baked into her process, helping her deliver extensive media plans regardless of industry or target market.
She works closely with every association and member-based organization partnering with Alphabet®. She develops media strategies to drive awareness, boost registration, and amplify impact at regional and national levels. For clients like the Canadian Real Estate Association, Canadian Parents for French, and the Canadian Construction Association.
Robyn is also in lockstep with tourism clients at Alphabet®, including Tourism Kingston, Regional Tourism Organization 9, and the Tourism Industry Association of Ontario. She has a firm understanding of the industry and knows how to reach different traveller types with different tactics and mediums—paid and organic, niche and general interest. Whether it’s an annual brand campaign or a seasonal event.
Robyn’s portfolio of clients includes:
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