Robyn Coutts

Media Manager

media

Robyn Coutts is a paid media specialist with insight into the world of media planning and buying, data analytics and search engine optimization. She’s well versed across client industries and media types with expertise in social media marketing, search engine marketing, digital advertising, and e-commerce. Most of all, she’s a team player, clear communicator, and a professional who cares about the details.

Robyn brings more than a decade of industry experience to Alphabet®. From managing and growing small-medium enterprises at niche agencies to creating comprehensive media strategies and helping national brands meet big business goals. As Media Manager, Robyn oversees the media department. She develops and implements media plans for national and regional associations, tourism brands, and non-profit organizations—for campaigns big and small, for traditional and digital media.

She makes data-driven decisions and analyzes metrics to optimize campaign performance. Leverages industry tools to connect brands to the right audience at the right time. Manages relationships with media partners and vendors and negotiates to secure maximum value for clients’ media budgets.

Robyn understands the nuance between various audience types—how they behave, consume media, and communicate—whether it’s B2B or B2C, print or digital. These insights are baked into her process, helping her deliver extensive media plans regardless of industry or target market.

She works closely with every association and member-based organization partnering with Alphabet®. She develops media strategies to drive awareness, boost registration, and amplify impact at regional and national levels. For clients like the Canadian Real Estate Association, Canadian Parents for French, and the Canadian Construction Association.

Robyn is also in lockstep with tourism clients at Alphabet®, including Tourism Kingston, Regional Tourism Organization 9, and the Tourism Industry Association of Ontario. She has a firm understanding of the industry and knows how to reach different traveller types with different tactics and mediums—paid and organic, niche and general interest. Whether it’s an annual brand campaign or a seasonal event.

Robyn’s portfolio of clients includes:

  • Tourism Industry Association of Ontario
  • Canadian Real Estate Association
  • Regional Tourism Organization 9
  • Hydro Ottawa
  • Tourism Kingston
  • Canadian Parents for French
  • Canadian Construction Association

Highlights

  • Volunteer for NABS Canada (National Advertising Benevolent Society)
  • Small business owner in the beauty industry (Est. 2017)
  • Advanced Graphic Design Degree (2010)

Highlights

From the team

industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

learn more

industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

learn more

web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

learn more

digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

learn more

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

learn more

culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

learn more

industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

learn more

culture

Why Strategy? The Mindset of Problem Solving.

by Alphabet®

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

learn more

industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

learn more