Regan Mathurin

Chief Executive Officer

strategy

During her 25 years in the industry, Regan has amassed an impressive list of credentials, including being named one of the youngest media directors in Canada at the age of 25 and assuming an integral marketing role with one of the world’s largest apparel brands: Columbia Sportswear.

Working for Columbia, Regan became well versed in marketing, promotional, and retail strategy. She was also responsible for creating training tools and programming for the company’s retail partners – teaching employees to articulate the value of new product features and technologies. She possesses expertise in event planning and relationship building and understands the internal dynamics of large organizations as a result.

Regan’s experience both on the agency and client sides of the marketing equation ensures that she brings a well-rounded, holistic approach to her projects. Her vast experience with national and international campaigns in a variety of sectors including pharmaceutical, health care, travel and tourism, retail, not-for-profit, government, technology, and broadcast have allowed her to develop her comprehensive range of skills. Regan’s strong project management, relationship development, and interpersonal skills all complement her proven strengths within the advertising landscape.

As the CEO of Alphabet®, Regan directs structure, processes, business development, and strategic goals for the agency internally. Her expertise and deep knowledge of large-scale third-sector and B2C clients make Regan a strong leader when managing clients’ campaigns, strategic process development, and promotional and marketing tactics. Her clients include the Canadian Real Estate Association, the Canadian Construction Association, the Canadian Defense and Security Industries, the Society of Obstetricians and Gynaecologists of Canada, and Minto Communities Canada.   

connect with Regan

Highlights

  • Presenter at Engaging Associations
  • Member of TEC Canada
  • Member of the IAB Canada Agency Council
  • Named one of the youngest Media Directors in Canada at the age of 25

Highlights

From the team

culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

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How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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industry

Your Brand is Bigger than Marketing and Communications

by Tony Lyons

Here’s what it takes to build an integrated brand: operations and brand working hand-in-hand | Alphabet®...

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design

The A to Zs of Brand Design & Brand Development

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While it might seem that your brand design is merely a logo and well-matched colours, it’s so much more. It’s the entire character and personality of your...

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design digital marketing web design

Our Top UX Design Trends for 2023 and Beyond

by Devon Kunkel

Over the last few years brands have seen a growing emphasis on user experience, or UX,  design. As technology continues to advance, audiences continue to...

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culture

The Importance of Authentic 2SLGBTQ+ Representation in Advertising

by Alphabet®

“We want to highlight real people in these ads.” It’s something we hear in our jobs every day in this industry. How do we create ads and creative...

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