During her 20 years in the industry, Regan has amassed an impressive list of credentials, including being named one of the youngest media directors in Canada at the age of 25 and assuming an integral marketing role with one of the world’s largest apparel brands: Columbia Sportswear.
Working for Columbia, Regan became well versed in marketing, promotional, and retail strategy. She was also responsible for creating training tools and programming for the company’s retail partners – teaching employees to articulate the value of new product features and technologies. She possesses expertise in event planning and relationship building and understands the internal dynamics of large organizations as a result.
Regan’s experience both on the agency and client sides of the marketing equation ensures that she brings a well-rounded, holistic approach to her projects. Her vast experience with national and international campaigns in a variety of sectors including pharmaceutical, health care, travel and tourism, retail, not-for-profit, government, technology, and broadcast have allowed her to develop her comprehensive range of skills. Regan’s strong project management, relationship development, and interpersonal skills all complement her proven strengths within the advertising landscape.
As the CEO of Alphabet®, Regan directs structure, processes, business development, and strategic goals for the agency internally. Her expertise and deep knowledge of large-scale third-sector and B2C clients make Regan a strong leader when managing clients’ campaigns, strategic process development, and promotional and marketing tactics. Her clients include the Canadian Real Estate Association, the Canadian Construction Association, the Canadian Defense and Security Industries, the Society of Obstetricians and Gynaecologists of Canada, and Minto Communities Canada.
We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...learn more
Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...learn more
industry social media
Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...learn more
The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...learn more
A video editor is like the bass player in a band. Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...learn more
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more
The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...learn more