Regan Mathurin

Chief Executive Officer

strategy

During her 25 years in the industry, Regan has amassed an impressive list of credentials, including being named one of the youngest media directors in Canada at the age of 25 and assuming an integral marketing role with one of the world’s largest apparel brands: Columbia Sportswear.

Working for Columbia, Regan became well versed in marketing, promotional, and retail strategy. She was also responsible for creating training tools and programming for the company’s retail partners – teaching employees to articulate the value of new product features and technologies. She possesses expertise in event planning and relationship building and understands the internal dynamics of large organizations as a result.

Regan’s experience both on the agency and client sides of the marketing equation ensures that she brings a well-rounded, holistic approach to her projects. Her vast experience with national and international campaigns in a variety of sectors including pharmaceutical, health care, travel and tourism, retail, not-for-profit, government, technology, and broadcast have allowed her to develop her comprehensive range of skills. Regan’s strong project management, relationship development, and interpersonal skills all complement her proven strengths within the advertising landscape.

As the CEO of Alphabet®, Regan directs structure, processes, business development, and strategic goals for the agency internally. Her expertise and deep knowledge of large-scale third-sector and B2C clients make Regan a strong leader when managing clients’ campaigns, strategic process development, and promotional and marketing tactics. Her clients include the Canadian Real Estate Association, the Canadian Construction Association, the Canadian Defense and Security Industries, the Society of Obstetricians and Gynaecologists of Canada, and Minto Communities Canada.   

connect with Regan

Highlights

  • Presenter at Engaging Associations
  • Member of TEC Canada
  • Member of the IAB Canada Agency Council
  • Named one of the youngest Media Directors in Canada at the age of 25

Highlights

From the team

industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

learn more

industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

learn more

web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

learn more

digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

learn more

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

learn more

culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

learn more

industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

learn more

culture

Why Strategy? The Mindset of Problem Solving.

by Alphabet®

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

learn more

industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

learn more