Regan Mathurin

Chief Executive Officer

strategy

During her 20 years in the industry, Regan has amassed an impressive list of credentials, including being named one of the youngest media directors in Canada at the age of 25 and assuming an integral marketing role with one of the world’s largest apparel brands: Columbia Sportswear.

Working for Columbia, Regan became well versed in marketing, promotional, and retail strategy. She was also responsible for creating training tools and programming for the company’s retail partners – teaching employees to articulate the value of new product features and technologies. She possesses expertise in event planning and relationship building and understands the internal dynamics of large organizations as a result.

Regan’s experience both on the agency and client sides of the marketing equation ensures that she brings a well-rounded, holistic approach to her projects. Her vast experience with national and international campaigns in a variety of sectors including pharmaceutical, health care, travel and tourism, retail, not-for-profit, government, technology, and broadcast have allowed her to develop her comprehensive range of skills. Regan’s strong project management, relationship development, and interpersonal skills all complement her proven strengths within the advertising landscape.

As the CEO of Alphabet®, Regan directs structure, processes, business development, and strategic goals for the agency internally. Her expertise and deep knowledge of large-scale third-sector and B2C clients make Regan a strong leader when managing clients’ campaigns, strategic process development, and promotional and marketing tactics. Her clients include the Canadian Real Estate Association, the Canadian Construction Association, the Canadian Defense and Security Industries, the Society of Obstetricians and Gynaecologists of Canada, and Minto Communities Canada.   

connect with Regan

Highlights

  • Presenter at Engaging Associations
  • Member of TEC Canada
  • Member of the IAB Canada Agency Council
  • Named one of the youngest Media Directors in Canada at the age of 25

Highlights

From the team

culture

How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

learn more

industry

Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

learn more

industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

learn more

industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

learn more

campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

learn more

digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

learn more

industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

learn more

digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

learn more

culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

learn more