Marley Kirkpatrick

Account Director, Tourism and Place Branding

accounts

Marley graduated from Carleton University in 2016 with a Bachelor of Arts (Honours) in Communications. She spent a semester at Swansea University in Wales, gaining an international perspective on the field of media and communications. Over the course of her degree, she developed strong writing, creative, and project management skills, which she’s put to work in her role as an account executive since joining Alphabet® in 2016.

Prior to joining the Alphabet® team, Marley worked for retail startup terra20. During her more than three years there, she saw the company grow from an idea to a successful brick-and-mortar store. She worked in a variety of roles, from the marketing team to the sales floor, developing an affinity for fast-paced projects and tasks.

Marley’s passion for learning, travel, and culture helps her bring a multi-dimensional approach to her work at Alphabet®. She continues to learn by attending industry events including Advertising Week New York and the Canadian Meetings and Events Expo (CMEE) to ensure she’s always on the cutting edge for her clients, which include Minto Communities Ottawa, Kingston Accommodation Partners, Tourism Kingston, Regional Tourism Organization 9, Kingston Economic Development Corporation, and the St. Laurent Shopping Centre.

Highlights

  • Attended AdWeek NYC in 2018
  • Attended Events Expo (CMEE)
  • Attended Canadian Meetings & Events Expo (CMEE)

Highlights

From the team

web design

The Ultimate Website Accessibility Checklist

by Alphabet®

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

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campaigns industry

How to Write Taglines That Don’t Suck

by Chris Campeau

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

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culture

Media Planning 101: Goals, Channels, KPIs, and More

by Alphabet®

Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...

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industry

Place Marketing 101: A DMO’s Field Guide to Niching

by Cathy Kirkpatrick

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

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culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

by Alphabet®

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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