Marley Kirkpatrick

Account Director, Tourism and Place Branding

accounts

Marley graduated from Carleton University in 2016 with a Bachelor of Arts (Honours) in Communications. She spent a semester at Swansea University in Wales, gaining an international perspective on the field of media and communications. Over the course of her degree, she developed strong writing, creative, and project management skills, which she’s put to work in her role as an account executive since joining Alphabet® in 2016.

Prior to joining the Alphabet® team, Marley worked for retail startup terra20. During her more than three years there, she saw the company grow from an idea to a successful brick-and-mortar store. She worked in a variety of roles, from the marketing team to the sales floor, developing an affinity for fast-paced projects and tasks.

Marley’s passion for learning, travel, and culture helps her bring a multi-dimensional approach to her work at Alphabet®. She continues to learn by attending industry events including Advertising Week New York and the Canadian Meetings and Events Expo (CMEE) to ensure she’s always on the cutting edge for her clients, which include Minto Communities Ottawa, Kingston Accommodation Partners, Tourism Kingston, Regional Tourism Organization 9, Kingston Economic Development Corporation, and the St. Laurent Shopping Centre.

Highlights

  • Attended AdWeek NYC in 2018
  • Attended Events Expo (CMEE)
  • Attended Canadian Meetings & Events Expo (CMEE)

Highlights

From the team

industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

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industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

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web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

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digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Alphabet®

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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