Marley Kirkpatrick

Account Director, Tourism and Place Branding

accounts

Marley graduated from Carleton University in 2016 with a Bachelor of Arts (Honours) in Communications. She spent a semester at Swansea University in Wales, gaining an international perspective on the field of media and communications. Over the course of her degree, she developed strong writing, creative, and project management skills, which she’s put to work in her role as an account executive since joining Alphabet® in 2016.

Prior to joining the Alphabet® team, Marley worked for retail startup terra20. During her more than three years there, she saw the company grow from an idea to a successful brick-and-mortar store. She worked in a variety of roles, from the marketing team to the sales floor, developing an affinity for fast-paced projects and tasks.

Marley’s passion for learning, travel, and culture helps her bring a multi-dimensional approach to her work at Alphabet®. She continues to learn by attending industry events including Advertising Week New York and the Canadian Meetings and Events Expo (CMEE) to ensure she’s always on the cutting edge for her clients, which include Minto Communities Ottawa, Kingston Accommodation Partners, Tourism Kingston, Regional Tourism Organization 9, Kingston Economic Development Corporation, and the St. Laurent Shopping Centre.

Highlights

  • Attended AdWeek NYC in 2018
  • Attended Events Expo (CMEE)
  • Attended Canadian Meetings & Events Expo (CMEE)

Highlights

From the team

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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campaigns industry

Amplify Your Advocacy Efforts With Zembaly™

by Alphabet®

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

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