A natural problem solver and strategic thinker. Katie is driven and passionate, using professionalism and quality of service as her guide. She brings a range of expertise to Alphabet®, including B2B sales and account management, membership and community retention, relationship and brand building, event planning and administrative support.
Katie is an integral member of Client Services, helping to identify and implement new ideas while working alongside internal teams to address client needs and challenges. As Account Executive, she is a key point of contact for our clients across various sectors, including Tourism Kingston, Ottawa Tourism, and the Canadian Construction Association.
Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...learn more
We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...learn more
Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...learn more
industry social media
Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...learn more
The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...learn more
A video editor is like the bass player in a band. Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...learn more
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more