Cory Davis

Copywriter

copy

Word-nerd at heart, Cory brings over ten-years of copywriting experience to the Alphabet® team, including a passion for creating story-telling and content marketing. As a graduate from St. Lawrence College’s three-year Advertising & Integrated Marketing Communications program, his understanding of communications and strategic planning adds depth and substance to his writing that goes beyond catchy phrases and creative alterations. 

Along with roots in traditional print mediums, Cory specializes in writing for the digital landscape, including web copy, email, social media and blog content. Flexible in style and adaptable in voice, he recognizes the importance of an audience-first approach to writing. Cory understands that putting pen to paper is only a fraction of what it means to be a copywriter—he believes thorough research is the foundation upon which the best copy is created, with your audience’s wants, needs and desires being the most important. 

Wth agency experience, eight years managing one of Canada’s largest paddlesports centres  and a freelance side-hustle, Cory is a well-rounded, professional writer capable of producing high-quality copy and content for a variety of clients and industries. Among others, he’s produced work for the Canadian Real Estate Association, Minto Communities Ottawa, University Hospitals Kingston Foundation, Tourism Kingston, the Society of Obstetricians and Gynaecologists of Canada, and an array of small businesses and entrepreneurs.

Highlights

  • In 2016, developed an email and social media marketing campaign leading to the sale of a small business valued at over $1.2M
  • Specializes in creating content and copy for digital mediums with a deep understanding of content marketing and content strategy
  • Blogger, Musician, songwriter and creative writer

Highlights

From the team

industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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culture

Why Strategy? The Mindset of Problem Solving.

by Lauren Clarke

Uncover the four tenets of a good strategy in brand and communications. On the Alphabet®...

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industry

The Heads and Tails of Shoulder Season Tourism in Destination Marketing

by Marley Kirkpatrick

How to define your destination’s shoulder season and ways to maximize its...

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culture industry

Small but Meaningful Ways To Be a More Inclusive Marketer

by Alphabet®

Sexual orientation, race, ability, age – the consumer population is hardly homogenous, yet 72% of people feel most advertising doesn’t reflect the world...

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industry

Touchdown or Fumble? Brand Consistency at the Big Game.

by Alphabet®

Once again, the ads run during America’s biggest sporting event are sparking a whirlwind of discussion. Some are calling them the best of the last five...

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industry

Embracing Authenticity: Where Tourism is Headed in 2024

by Marley Kirkpatrick

Looking at the emerging themes in tourism for 2024 and what it means for destinations looking to capitalize on these...

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campaigns industry

Amplify Your Advocacy Efforts With Zembaly™

by Alphabet®

It takes a groundswell to impact change. Get to know Zembaly™, a new online advocacy platform powered by Alphabet®. Let’s make some...

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