Cory Davis

Copywriter

copy

Word-nerd at heart, Cory brings over ten-years of copywriting experience to the Alphabet® team, including a passion for creating story-telling and content marketing. As a graduate from St. Lawrence College’s three-year Advertising & Integrated Marketing Communications program, his understanding of communications and strategic planning adds depth and substance to his writing that goes beyond catchy phrases and creative alterations. 

Along with roots in traditional print mediums, Cory specializes in writing for the digital landscape, including web copy, email, social media and blog content. Flexible in style and adaptable in voice, he recognizes the importance of an audience-first approach to writing. Cory understands that putting pen to paper is only a fraction of what it means to be a copywriter—he believes thorough research is the foundation upon which the best copy is created, with your audience’s wants, needs and desires being the most important. 

Wth agency experience, eight years managing one of Canada’s largest paddlesports centres  and a freelance side-hustle, Cory is a well-rounded, professional writer capable of producing high-quality copy and content for a variety of clients and industries. Among others, he’s produced work for the Canadian Real Estate Association, Minto Communities Ottawa, University Hospitals Kingston Foundation, Tourism Kingston, the Society of Obstetricians and Gynaecologists of Canada, and an array of small businesses and entrepreneurs.

Highlights

  • In 2016, developed an email and social media marketing campaign leading to the sale of a small business valued at over $1.2M
  • Specializes in creating content and copy for digital mediums with a deep understanding of content marketing and content strategy
  • Blogger, Musician, songwriter and creative writer

Highlights

From the team

culture

How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

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industry

Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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