Word-nerd at heart, Cory brings over ten-years of copywriting experience to the Alphabet® team, including a passion for creating story-telling and content marketing. As a graduate from St. Lawrence College’s three-year Advertising & Integrated Marketing Communications program, his understanding of communications and strategic planning adds depth and substance to his writing that goes beyond catchy phrases and creative alterations.
Along with roots in traditional print mediums, Cory specializes in writing for the digital landscape, including web copy, email, social media and blog content. Flexible in style and adaptable in voice, he recognizes the importance of an audience-first approach to writing. Cory understands that putting pen to paper is only a fraction of what it means to be a copywriter—he believes thorough research is the foundation upon which the best copy is created, with your audience’s wants, needs and desires being the most important.
Wth agency experience, eight years managing one of Canada’s largest paddlesports centres and a freelance side-hustle, Cory is a well-rounded, professional writer capable of producing high-quality copy and content for a variety of clients and industries. Among others, he’s produced work for the Canadian Real Estate Association, Minto Communities Ottawa, University Hospitals Kingston Foundation, Tourism Kingston, the Society of Obstetricians and Gynaecologists of Canada, and an array of small businesses and entrepreneurs.
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