Canadian Real Estate Association

For years the Canadian Real Estate Association (CREA), one of the country’s largest single-trade associations, couldn’t communicate with its members. As a result, more than 130,000 REALTORS® had little recognition for the association’s value, despite using its tools daily. When CREA’s structure changed, we saw an opportunity to engage its members for the first time – and start a lasting relationship that’s had a lasting impact.

brand development

A trusted brand for a national authority.

Through deep research and stakeholder workshops, we architected a structure where there wasn’t one before: a new brand identity – not just for CREA, but for each of its member products – coupled with a five-year communications plan to effectively articulate its value.

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CREA logo

website development

Bringing it all under one roof.

CREA’s digital properties were disparately designed, didn’t speak in the same voice, and didn’t reflect the level of service the brand provides its members. After a holistic review, we redesigned and built them to speak to one another, deliver more value to REALTORS®, and reflect a consistent association to the newly revamped parent brand.

CREA.ca

With pages like CREA Café and REALTORS Care®, CREA.ca lives the association’s pledge to serve the best interests of its members.

CREA Website Snapshot

REALTOR.ca

Previously just an MLS® search function, REALTOR.ca, which we enhanced and gave a proper brand identity, is now the most trusted real estate website in the country.

CREA Website Snapshot

REALTOR® Action Network

To help CREA strengthen its role as an advocate for its members, we designed and built a platform that connects REALTORS® with Members of Parliament regarding policies that could impact their business.

CREA Website Snapshot

let's
talk

experiential marketing

A personal touch for a personal business.

One benefit of a long-term relationship is a deep appreciation for your client’s audience, which uncovers new ways to engage them. Real estate is a human business, so, having successfully streamlined its web properties, we helped CREA execute a go-to-market strategy that connected with REALTORS® on a more human level.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

REAL TIME –
Let’s Talk

From concept to development to data management and promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring members tangible insights – in person – from prominent Canadian speakers.

content marketing

Tuning in to a popular medium.

Building off the success of REAL TIME – Let’s Talk, we created the REAL TIME podcast, monthly conversations with leading experts on all things Canadian real estate, giving REALTORS® actionable advice straight from their earbuds.

Real Time Real Time Real Time

Adding value to the client experience.

To help REALTORS® further engage their homebuyers, we developed and continue to produce and manage content for Living Room, a REALTOR.ca content hub sharing weekly neighbourhood guides, home improvement tips, and market trends with both CREA members and the public.

visit REALTOR.ca/blog
CREA Laptop

Latest results

547,627

sessions

2,815,126

page views

40,164,444

impressions

457,693

social engagements

35,066

social followers

To learn how Alphabet® can help tell your story, get in touch, and we’ll get started.

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