Canada’s first AI-powered HR advisor
The Tourism Industry Association of Alberta (TIAA) supports tourism businesses across the province. This includes giving guidance in human resources, a challenge for small- to medium-sized operators without HR teams. Because these business owners don’t have time to scour online sources, hundreds of pages in PDFs, and hours of video to find what they need.
So when TIAA approached Alphabet® to build a content hub for everything HR in tourism, we recommended an HR advisor powered by AI instead. We built Kate to give Alberta tourism businesses fast, reliable answers to their HR questions and eliminate uncertainty and hours of research.
Client
Tourism Industry Association of Alberta
Sector
Tourism
Services
A.I. & automation / Design services / Video production / Web & app development
Immediate solutions.
Not another search.
Alberta’s tourism operators are busy. When questions come up, they want immediate answers, not another place to search. That insight, plus our experience watching tourism content hubs spike at launch and drop off soon after, led us to AI and a personalized chatbot. Something you can converse with and get trusted answers from instantly. Meet Kate, an online assistant with Knowledge and Advice for Tourism Employers.
tool
A bot that feels human
Tourism is a people-centred industry, and HR is often personal and sensitive. That’s why we wanted the AI chatbot to feel approachable yet professional and secure. The visual identity strikes this balance, from the name and handwritten typeface to the lockup and acronym.
A bot that you can trust
Unlike general AI tools, Kate is trained exclusively on hundreds of resources vetted by TIAA, HR Tourism Canada, and employment standards set by the Government of Alberta. It’s accurate, relevant, and free to use for tourism businesses across the province.
