Step 1 of 6
What is the singular positioning statement that describes what you want your organization to be?
Unpack the singular position into nuanced supporting themes. You have more than one thing to say and different themes will resonate with
What are the joyful / surprising / interesting / human characteristics of the story?
The pragmatic, logical value propositions that you can point to that will allow people to rationalize their decisions e.g. Price, proximity, access to tools and resources etc.
How do you prove the claims you have made through your actions?
Now that you have fully articulated the story, how will you promote it? e.g. Content marketing, social media marketing, email, speaking events, public advocacy, integration with GR programs.