---
title: "Ottawa Tourism: Tourism Relief Fund"
date: 2024-01-30T08:32:00-05:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/tourism-relief-fund/"
section: Work
---
The goal of the series was threefold: demonstrate the fund’s positive impact to government partners; highlight the importance of Ottawa Tourism’s destination development efforts; and promote some of the area’s new experiences to visitors.

 

  ![OT Relief BTS 01](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/OT_Relief_BTS_01.jpeg)   ![OT Relief BTS 02](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/OT_Relief_BTS_02.jpeg)       

With tourism being a people industry, it was doubly important to take a human approach. This was predicated on building a strong relationship with each business operator. First, we got to the heart of their unique vision, and any challenges they’ve experienced, to craft a compelling story.

> “Alphabet® was professional, knowledgeable, and understood our vision for the series, producing a high quality end product we’re really proud of.”
> 
> Kelly Haussler, Director, Destination Development, Ottawa Tourism

Then, we shone a light on the ambitious projects each business was able to operationalize with the TRF funding, why these projects matter, and the renewed sense of optimism they’ve inspired. A testament to Ottawa’s resilience and vibrancy.

## Stanley’s Olde Maple Lane Farm

 

   

    ## Coconut Lagoon

 

   

     [ all videos  ](https://ottawatourism.ca/en/destination-development/funding-programs/tourism-relief-fund) 

 

 

 

  ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

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