---
title: Something to celebrate with Hydro Ottawa
date: 2026-02-17T09:35:00-05:00
author: Stephanie Chartrand
canonical_url: "https://www.alphabetcreative.com/work/something-to-celebrate-with-hydro-ottawa/"
section: Work
---
## Easy to do. Hard to ignore.

Hydro Ottawa had the right offer to motivate customers but not their attention. Because most people only engage with utility companies to pay a bill. So we did something unexpected to get the offer noticed.

Utility brands are typically serious and corporate. The Win Hydro campaign wasn’t. It was whimsical and colourful, with a cast of household appliances and bursts of confetti. Paired with a strong offer and a simple call to action, the campaign was hard to ignore. Even harder for customers to put off taking action.

 

 

 

 

fun

     

     

 

 The Win Hydro campaign broke away from what most utility companies did. It was surprising and scroll-stopping, giving customers something worth paying attention to.

 

 

  ![Smartphone mockup on an orange background showing a Hydro Ottawa Facebook ad for “Win Your Hydro for a Year,” featuring a smiling speaker with confetti.](https://www.alphabetcreative.com/assets/transforms/clients/hydro/_800xAUTO_crop_center-center_none_ns/win-hydro-social-1.jpg)  

 

   ![Hands holding a tablet displaying a Hydro Ottawa email promotion reading “Win Your Hydro for a Year,” featuring a smiling teal toaster with colourful streamers.](https://www.alphabetcreative.com/assets/transforms/clients/hydro/_800xAUTO_crop_center-center_none_ns/win-hydro-emailer-2x.jpg)  

 

   ![Two angled promotional inserts in teal and pink reading “Win Your Hydro for a Year” and “Gagnez votre électricité pour un an,” with playful appliance graphics and entry details.](https://www.alphabetcreative.com/assets/transforms/clients/hydro/_800xAUTO_crop_center-center_none_ns/win-hydro-inserts-2x.jpg)  

 

 ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

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