---
title: "Tourism Kingston: “I” in Kingston"
date: 2022-01-07T08:36:00-05:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/i-in-kingston/"
section: Work
---
Alphabet®’s creative team developed the “I” in Kingston sign idea - recognizing the popularity of city signs around the world - notably in Amsterdam and Toronto - that would allow visitors to interact with the letters of the city to share on social media. It had to be durable, accessible and be located in and around the Visitor Experience Centre.  
  
The I in Kingston sign was installed as a temporary structure in Kingston’s historic downtown in the summer of 2017.

Users are encouraged to Pose, Snap and Share photos of themselves to their social media channels with the hashtag **\#IinKingston**.

 

  ![Kap instagram1](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram1.jpg)   ![Kap instagram2](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram2.jpg)   ![Kap instagram3](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram3.jpg)   ![Kap instagram4](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram4.jpg)   ![Kap instagram5](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram5.jpg)   ![Kap instagram6](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram6.jpg)   ![Kap instagram7](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram7.jpg)   ![Kap instagram8](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram8.jpg)   ![Kap instagram9](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram9.jpg)   ![Kap instagram10](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram10.jpg)   ![Kap instagram11](https://www.alphabetcreative.com/assets/transforms/clients/tk/_800xAUTO_crop_center-center_none_ns/kap-instagram11.jpg)  

## The Results

Reception of the new installation exceeded all expectations – with travellers and locals alike lining up for the chance to interact with it.

> The I in Kingston sign proved to be so popular that it was rebuilt six months later as a permanent, all-season structure.

The sign continues to generate social media impressions and is a must-stop for visitors to the city. It will have impact for many years to come.

 

 

 

 

  ### Interactions to Date

 

- 581 Users
- 628919 Reach
- 714657 Impressions
- 670 Posts
 
 

 

 

  ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

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