---
title: "Canadian Parents for French: My Raison D’Être"
date: 2022-03-25T08:34:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/encouraging-canadians-to-fulfill-their-raison-detre/"
section: Work
---
Using French teachers of all experience levels, we shared personal stories about how this career path can be both professionally and personally rewarding. The first phase of the My Raison D’Être campaign has earned over 5 million impressions and brought more than 50,000 visitors to the teachinfrench.ca landing page.

 

 [ visit site  ](https://cpf.ca/en/teachinfrench/) 

   

      ![Website Mockup 2048x1196](https://www.alphabetcreative.com/assets/transforms/clients/cpf/_800xAUTO_crop_center-center_none_ns/Website_Mockup-2048x1196.jpg) 

- 5+ million impressions
- 63000+ clicks
 
  ![Booklet Mockup 2048x2048](https://www.alphabetcreative.com/assets/transforms/clients/cpf/_800xAUTO_crop_center-center_none_ns/Booklet_Mockup-2048x2048.jpg)   ![Social Mockup](https://www.alphabetcreative.com/assets/transforms/clients/cpf/_800xAUTO_crop_center-center_none_ns/Social_Mockup.jpg)    

     

 

 

  ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

## More work

 [ view all  ](https://www.alphabetcreative.com/work/) 

- [  ![Father and two young children sitting on a dock by the water, smiling and enjoying a sunny day outdoors.](https://www.alphabetcreative.com/assets/transforms/clients/minto/_800xAUTO_crop_center-center_none_ns/minto-case-study-hero-dad-kid.jpg) 
    
    Minto
    
    ###  Building better with Minto 
    
     ](https://www.alphabetcreative.com/work/minto-communities-ottawa/)
- [     
    
    Tourism Kingston
    
    ###  Come Share it With Us: How Canadian of Kingston 
    
     ](https://www.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston/)
- [  ![OT Relief Image01](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/OT_Relief_Image01.jpg) 
    
    Ottawa Tourism
    
    ###  What Tourism Relief Looks Like with Ottawa Tourism 
    
     ](https://www.alphabetcreative.com/work/tourism-relief-fund/)
 
 [ view all  ](https://www.alphabetcreative.com/work/)