--- title: "Canadian Real Estate Association: CREA Café" date: 2025-12-02T10:30:00-05:00 author: Stephanie Chartrand canonical_url: "https://www.alphabetcreative.com/work/crea-cafe/" section: Work --- content audit & strategy ## What do REALTORS® really want? What makes CREA Café valuable for users? With thousands of articles published over the years, the first step was to do a full content audit. We reviewed performance, evaluated categories, and identified what REALTORS® actually engaged with. The goal was clear: make it easier for REALTORS® to find what they need, and give the Café a structure that supports ongoing growth. We delivered a cohesive framework with recommendations for category updates, opportunities to refine or archive older pieces, and a rubric to help the CREA team assess future content. audit visual identity ## **It’s a corporate blog.** **But dressed down.** Content structure in place, we shifted to the look and feel. CREA wanted the Café to be engaging and approachable. Less like a corporate content portal and more like a blog should be—inviting and inspiring. visual #### Less formal feel We refreshed the visual identity (wordmark, colour palette, and design accents) to make the Café look and feel less formal than the overarching CREA brand. #### More consistent look We provided CREA with a simple, flexible, long-term solution, creating image templates and editorial styling to keep the blog consistent as their team adds new content. ![Collage of lifestyle and real estate images arranged in colourful geometric shapes, showing homes, people moving, working, and meeting.](https://www.alphabetcreative.com/assets/transforms/clients/crea/cafe/_800xAUTO_crop_center-center_none_ns/crea-cafe-templates.jpg) web UX & UI ## **Crafting a better user experience** We integrated CREA Café into the CREA.ca ecosystem using Craft CMS. This delivers a more intuitive experience for REALTORS® moving between CREA’s tools, content, and resources. It also offers their team a user-friendly platform to support the volume and variety of content published every week on the blog. ### A better way to find it We reorganized articles to increase their visibility, implementing a tagging system to allow content to live across multiple categories and improve how users find related stories. ### A better way to experience it We considered accessibility to enhance the Café’s UX and UI. From contrast and layout to graphic animation and even an optional voice-reading functionality for select articles. ![](https://www.alphabetcreative.com/static/device-frame-macbook.png) ![Full-page screenshot of the CREA Café homepage, featuring a grid of articles, REALTOR® stories, videos, and client resources, with colourful angular graphics framing each thumbnail.](https://www.alphabetcreative.com/assets/transforms/clients/crea/cafe/_877xAUTO_crop_center-center_none_ns/crea-cafe-homepage-2x.jpg) ![Person holding a smartphone while scrolling a CREA Café article titled ‘Easing the Transition: Leaving Your Home for the Next Owners,’ with the site’s blue header and geometric image layout visible on screen.](https://www.alphabetcreative.com/assets/transforms/clients/crea/cafe/_800xAUTO_crop_center-center_none_ns/crea-cafe-mobile-2x.jpg) ![Close-up of a tablet displaying the CREA Café website’s blue navigation bar and dropdown menu, with a featured article thumbnail showing a smiling woman in a white blazer.](https://www.alphabetcreative.com/assets/transforms/clients/crea/cafe/_800xAUTO_crop_center-center_none_ns/crea-cafe-tablet-2x.jpg) **As a longtime partner, we’ve supported the Canadian Real Estate Association in shaping and reshaping its brand and the industry.** From brand strategy and content marketing to digital platforms and web support. View the case study for more work with CREA. [ View the case study ](https://www.alphabetcreative.com/work/canadian-real-estate-association/) ![Smiling REALTOR® in a blue suit and red tie walking outdoors, holding a blue folder, with greenery and houses in the background.](https://www.alphabetcreative.com/assets/transforms/clients/crea/cafe/_800xAUTO_crop_center-center_none_ns/crea-cafe-case-study-callout.jpg) ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.** [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) ## More work [ view all ](https://www.alphabetcreative.com/work/) - [ ![](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/featured-electricity-canada.jpg) Electricity Canada ### The Future of Clean Energy with Electricity Canada ](https://www.alphabetcreative.com/work/electricity-canada/) - [ ![A hotel guest with a rolling suitcase speaks to a receptionist behind a front desk in a modern hotel lobby.](https://www.alphabetcreative.com/assets/transforms/clients/TIAA/_800xAUTO_crop_center-center_none_ns/tiaa-kate-hero-2.jpg) Tourism Industry Association of Alberta ### Canada’s first AI-powered HR advisor ](https://www.alphabetcreative.com/work/canadas-first-ai-powered-hr-advisor-for-tiaa/) - [ ![Alp sogc header](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/alp-sogc-header.jpg) Society of Obstetricians and Gynaecologists of Canada ### Let’s Talk About Women’s Health ](https://www.alphabetcreative.com/work/the-society-of-obstetricians-and-gynaecologists-of-canada/) [ view all ](https://www.alphabetcreative.com/work/) ![](https://www.facebook.com/tr?id=228021097873593&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=3706857&fmt=gif) <![CDATA[YII-BLOCK-BODY-END]]>